Wholesale Ecommerce for
Builders Merchants
JustSell is a B2B wholesale platform that lets your trade customers order themselves, on their own agreed pricing and their own credit terms, with your reps working the same live catalogue on the road. One fixed monthly subscription, 0% commission, so a bigger order never costs you more to take.
- A branded trade portal your customers order from themselves
- Customer-specific pricing, credit limits and payment terms
- Sales rep app with live stock and live prices on the road
- Two-way sync with your ERP, accounting and warehouse systems
- 0% commission, keep 100% of every order
Wholesalers and distributors already on JustSell
Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.
Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.
Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.
Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.
Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.
Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.
Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.
Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.
International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.
Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.
Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.
Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.
Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.
Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.
UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.
Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.
Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.
Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.
Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.
Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.
Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.
Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.
Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.
International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.
Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.
Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.
Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.
Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.
Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.
UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.
Trade sales
+38%Guaranteed growth or your money back
We're your dedicated growth partner. If you don't see results after switching to JustSell, we'll refund you.
Zero commission fees
Keep 100% of your revenue. No transaction fees, no hidden charges, no surprises.
Can you help me set up my product catalog?
Of course! I can jump on a call right now and walk you through it.
That would be amazing, thank you!
Real people, real support
Named contact. No bots. No queues. Just expert help when you need it—included at no extra cost.
Trade ordering without the phone and the spreadsheet
Most wholesale businesses still run on reps taking orders by phone, prices held in a spreadsheet and credit checked by memory. None of that scales, and all of it is where the errors come from.
Orders by phone, prices in a spreadsheet
Buyers ring or email, and someone rekeys the order
Customer-specific prices live in a spreadsheet one person owns
Credit limits checked from memory, or not at all
Reps carry a printed price list that is already out of date
Stock promised that the warehouse has already sold
Statements and invoices chased by hand each month
A trade portal your customers serve themselves from
Buyers order themselves, around the clock, with no rekeying
Every account sees its own agreed pricing automatically
Credit limits and terms enforced at the point of ordering
Reps work from live prices and live stock on the road
One stock position across warehouse, portal and rep app
Statements, invoices and balances visible in the portal
Everything you need to sell wholesale
From customer portals to sales rep tools, JustSell handles every aspect of B2B commerce.
Every account sees its own agreed price
The price a trade customer sees is the one you agreed with them, applied the moment they log in. Volume breaks, contract prices and minimum order quantities are set per account, so nobody looks anything up and nobody keys a discount by hand.
- Customer-specific pricing rules
- Tiered volume discounts
- Automatic price application
- Minimum order quantities
Your trade customers order themselves
Trade buyers want to check a price, see what is in stock and place the order without waiting on hold. The portal gives them their own account, their own pricing, their order history, their invoices and their statements, at whatever hour they work.
- Complete order history & tracking
- Download invoices, statements & credit notes
- Reorder with one click
- Real-time delivery updates
Your reps on live prices and live stock
A rep working from a printed list is quoting last month's prices. The app puts your real stock and each customer's own pricing in their hand, takes the order at the counter, and keeps working where there is no signal.
- Real-time stock levels & pricing
- Convert quotes to orders instantly
- Map view with nearby customers
- Customer payment history
- Works offline & syncs automatically
Your own app on your customers' phones
We build and publish your own iOS and Android app under your name. Trade customers reorder from their phone in a few taps, with their pricing and their order history already in front of them.
- Faster performance than mobile websites
- Save card details for easy repeat orders
- Push notifications for promotions & reminders
- Higher conversions, fewer abandoned carts
Keep the payment provider you already use
Most wholesale platforms push you onto their own card processor and charge you extra for using anyone else. JustSell connects the one you have, at the rates you agreed with them, alongside the account terms and direct debits trade customers actually pay on.
- Credit & debit cards
- PayPal & Stripe
- Direct debit & standing orders
- Cash on delivery or collection
- Open banking or any payment processor
Quotes that get chased, not forgotten
In trade the quote is the sale, and a quote sent by email sits in a folder nobody opens again. Here every quote is a record with a value, an owner and the date it was last touched, so the ones going cold are visible while there is still time to win them.
- Every quote carries a value and an owner
- Quotes going cold are flagged for chasing
- Managers see the total value sitting open
- A won quote becomes an order without rekeying
Trade credit, enforced where the order is placed
- A credit limit and payment terms on every trade account
- Net terms applied at checkout, with no up-front payment
- Live balances, statements and invoices in the buyer portal
- Accounts placed on hold stop ordering automatically
Everything else you need
Beyond the core features, JustSell provides a complete toolkit to run your wholesale business efficiently.
Real-time stock sync
Keep website, customer portal, and sales reps in sync with accurate stock levels across warehouses and stores to prevent overselling.
Company accounts
Multiple buyers, branches and approvers on one trade account, each with their own login, permissions and view of what the business has ordered.
Text to order
Paste the WhatsApp or email a customer sent and it becomes an order: the account, the delivery date and every product line, matched and ready to check.
Own-driver delivery app
Plan delivery routes, track drivers in real time, and send customers automatic ETA updates without paying third-party delivery commissions.
Sales & margin analytics
Drill into customer, product, and rep performance so you can see which accounts are driving profit and where to focus next.
Supplier price watch
Tracks the best supplier rate in each category and drafts the purchase order, with you deciding whether it suggests, drafts or buys under a spend cap.
Scan-verified picking
Pickers scan each product, so the wrong item cannot go out. Every short line needs a reason before packing, and overrides are recorded by name.
Connect your existing systems
Integrate with your EPoS, ERP, or accounting tools so prices, stock, and invoices stay in sync across the whole business.
Contract price lists
A whole book of agreed prices assigned to a customer or a group: fixed prices per line, not a percentage off list, so a negotiated contract is applied exactly as it was signed.
Sell to trade customers in other countries
An export account should not need a second platform, a separate price list or a correction from the accounts office afterwards.
Each account buys in its own currency
GBP, EUR, USD, AED and thirty more, set per customer, so a buyer abroad sees your prices in their own money rather than working out the conversion themselves.
The portal in their language
English, French, German, Spanish, Arabic, Polish, Italian and Dutch among others, chosen per account, so the person placing the order reads their own.
A storefront per region, one back office
Run UK, EU, US and Middle East storefronts with their own catalogues and shipping rules, built from the same products, stock and customer accounts.
The right tax on every order
UK VAT, EU OSS, US sales tax and customs duties applied by region, so an export order is not something somebody has to put right after it has shipped.
Fits the systems you already run
Your ERP, your accounting package and your warehouse system stay where they are. JustSell syncs with them both ways, so the portal your customers order from and the system your team works in never disagree about stock, price or what is owed.
- Two-way sync of products, stock and customer pricing
- Orders land in the back office without rekeying
- Customer accounts, credit limits and balances stay aligned
- Works with common ERP, accounting and inventory packages
How We Stack Up
See how JustSell compares to other platforms. No hidden costs, no surprises.
JustSell
Shopify| JustSell | Feature | Shopify |
|---|---|---|
| 0% Forever | Commission Fee | 2.15–2.9% + $0.30 |
| Yes | All Core Features | No, paid add-ons |
| Yes | Native Mobile Apps | Web optimized only |
| Dedicated agent, calls | Account Manager | Chat, email, community |
| Built-in | Wholesale Portal | Paid/complex add-ons |
| Yes | Multi-channel Sync | Limited/paid sync |
| Native | ERP/CRM Integration | Paid apps or API |
| Yes | Custom Pricing | Limited/single discount |
| Any gateway, no tie-in | Payment Gateway | Shopify Payments preferred |
Pricing and features are accurate as of the date published. We encourage you to verify this information with each platform before making a decision.
Switching without your customers noticing
Your trade accounts keep ordering throughout, and nothing moves over until you have seen your own customers, prices and balances working in the new system. JustSell is built and supported from the UK, so the person who answers your question works on the platform itself.
Step 1: Map your accounts
We go through your customer list, agreed prices, credit limits and terms, and whatever has to keep working: ERP, accounting, couriers.
Step 2: Move the data
Products, trade pricing, customers, balances and order history import from your current system so nothing is rekeyed.
Step 3: Check it against reality
You and a few trusted accounts place real orders on real pricing and check the invoices, before anyone else sees it.
Step 4: Open it to the rest
Accounts are invited across in the order you choose, with your reps on hand, so no one is cut off mid-order.
Industries We Serve
Explore how JustSell powers wholesale businesses across diverse industries
Specialty Food & Health
Streamline orders and grow your specialty food and health product distribution online.
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Health & Beauty
Power your health and beauty wholesale business with seamless B2B ecommerce solutions.
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Automotive Parts Distribution
Simplify auto parts ordering with a powerful platform built for distributors and suppliers.
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FMCG & Healthcare
Accelerate FMCG and personal care distribution with real-time inventory and fast ordering.
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Specialty Manufacturing
Empower makers and local producers to sell wholesale with an easy-to-use ecommerce platform.
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Alternative Health & Beauty
Grow your alternative health and lifestyle brand with wholesale ecommerce built for you.
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Construction Supplies
Manage construction supply orders efficiently with tools designed for builder merchants.
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Building Materials
Digitise your building materials business with B2B ordering and inventory management tools.
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Vape Retail & Wholesale
Scale your vape wholesale and retail operations with age-verified online ordering solutions.
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Builders Merchants
Run building supplies, materials and trade sales with tools built for builders merchants.
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Food & Drink Distribution
Batch tracking, cold chain compliance and fast reordering for food and drink wholesalers.
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Grocery Cash & Carry
Retail account management, wholesale pricing and cash & carry operations in one platform.
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Automotive Parts Wholesale
VIN lookup, trade pricing and garage account management for automotive parts distributors.
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Manufacturing Parts Distribution
Technical specifications, just-in-time delivery and ERP integration for industrial parts.
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Let your trade customers order themselves
A portal, a rep app and a branded ordering app on one subscription, with your pricing, your credit terms and 0% commission on every order.
Book a call with an expert
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Frequently asked questions
Everything you need to know about JustSell for B2B wholesale
B2B (Business-to-Business) trade involves selling products or services to other businesses, often in bulk quantities with negotiated pricing. B2C (Business-to-Consumer) focuses on individual consumers. B2B typically requires features like custom pricing, credit terms, sales rep tools, and bulk ordering capabilities.
B2B traders need customer-specific pricing, credit management, sales rep access, bulk ordering, quote management, customer portals with order history, and integration with ERP systems. They also require flexible payment terms, minimum order quantities, and detailed account management features.
JustSell is built to flex to your business needs. We offer extensive customization options and our white glove support team works directly with you to configure the platform to match your workflows. From custom pricing structures to specialized ordering processes, we tailor the system to fit how you actually sell.
Beyond saving thousands in commission fees, JustSell offers built-in B2B features that Shopify Plus charges extra for through apps. You get dedicated support (not tiered), native mobile apps for customers and sales reps, unlimited custom pricing tiers, and a platform built specifically for B2B workflows, not retrofitted from a B2C system.
WooCommerce requires significant technical expertise, ongoing maintenance, security updates, hosting management, and often expensive plugins to achieve B2B functionality. JustSell is fully managed, secure, and includes all features out of the box with dedicated support. You save time, reduce risk, and avoid hidden costs.
Yes. JustSell runs B2B and B2C side by side on one platform. Trade accounts and retail shoppers can each have their own pricing, their own way of ordering and their own view of your catalogue, all managed from the same place.
Yes. JustSell shows each trade customer their own customer-specific pricing, contract prices and trade pricing groups inside a branded B2B portal. Buyers log in to see their agreed rates, order history and repeat orders, so they get accurate prices without phoning or emailing your sales team.
JustSell gives trade customers a self-service portal and branded ordering app where they can view products, see their account pricing, reorder past purchases and place orders 24/7. This moves routine ordering off the phone, cuts order-entry mistakes and frees your team to handle exceptions and larger accounts.
Yes. The JustSell sales rep app lets field reps place orders on behalf of customers with live pricing and stock, works offline in poor signal, and syncs when reconnected. Reps can see each customer's order history and account terms, so visits turn into orders on the spot.
Yes. JustSell connects to Xero, QuickBooks, Sage and major ERPs such as SAP, Microsoft Dynamics 365, Oracle NetSuite, Unleashed and Epicor, plus a REST API for anything custom. Orders, customers and stock stay in sync, so trade orders flow straight into the systems you already run.
JustSell uses a fixed monthly subscription with 0% commission on sales, so your costs don't rise as you grow. Wholesale plans include the trade portal, customer-specific pricing and sales rep tools. Exact pricing depends on your channels and order volume — see the pricing page or book a demo for a tailored quote.
Still have questions?
Visit our FAQ page