A JustSell storefront open on a laptop, a branded customer app on a phone and an EPOS till totalling a sale on the counter of a boutique, with connected panels above for the product, the app, the shop front, fulfilment, analytics and the web, and rails of clothing behind
B2C Retail Ecommerce

Retail Ecommerce for
Fashion

JustSell is a B2C retail ecommerce platform that runs your online store, your own branded iOS and Android app and your EPOS till from one product catalogue and one stock list, with social and email marketing driving shoppers to all three. One fixed monthly subscription, 0% commission, so you keep 100% of every sale.

  • Branded online store and your own customer ordering app
  • EPOS till sharing live stock with the website and app
  • Social and email campaigns that lead back to your own store
  • Unlimited user accounts on every plan
  • 0% commission, keep 100% of every sale
Online store
Branded app
Social media
EPOS till

All your channels in one place

Your shop floor, your online store, your app and your social channels all work from the same stock, prices and promotions, in real time.

0%
0%

Zero commission fees

Keep 100% of your revenue. No transaction fees, no hidden charges, no surprises.

Download on the App Store
Get it on Google Play
Fully customisedYour Brand

Mobile first commerce

Launch iOS & Android apps with your branding. Faster checkout, push notifications, better customer experience.

Retailers and brands already selling on JustSell

RADIUS Builders Ireland

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

Agility Software

UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.

Topline Currans

Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.

Ace Car & Van Hire

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

SpiceMaster

Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.

Dubai Community Health Centre

Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.

Shanelle Store

Pakistan-based clothing brand offering stylish, high-quality apparel for modern fashion enthusiasts, focused on trendy designs, premium fabrics and exceptional craftsmanship.

NAGI Computers

Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.

Star Stitch

Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.

MST Parts Group

UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.

Ronayne Tool & Machinery

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

Low Cost Minibus UK

15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.

Topline Group

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Cronin's Hardware

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Ferrum Trading

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Furnish 4 Less Trade

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

Samberton Limited

Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.

AlFahad

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Washington Vapes

Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.

Vape City Tobacco

Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.

Newvend

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Grange Builders Providers

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

Universal Forklifts

Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.

The Real Snack City

US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.

A1 Distro

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Joseph Walls

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Benoli Wholesale

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

Arrow Wholesale

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.

Monaghan Hire

Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.

Topline Johnstown Bridge

Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.

RADIUS Builders Ireland

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

Agility Software

UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.

Topline Currans

Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.

Ace Car & Van Hire

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

SpiceMaster

Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.

Dubai Community Health Centre

Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.

Shanelle Store

Pakistan-based clothing brand offering stylish, high-quality apparel for modern fashion enthusiasts, focused on trendy designs, premium fabrics and exceptional craftsmanship.

NAGI Computers

Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.

Star Stitch

Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.

MST Parts Group

UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.

Ronayne Tool & Machinery

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

Low Cost Minibus UK

15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.

Topline Group

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Cronin's Hardware

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Ferrum Trading

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Furnish 4 Less Trade

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

Samberton Limited

Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.

AlFahad

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Washington Vapes

Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.

Vape City Tobacco

Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.

Newvend

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Grange Builders Providers

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

Universal Forklifts

Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.

The Real Snack City

US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.

A1 Distro

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Joseph Walls

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Benoli Wholesale

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

Arrow Wholesale

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.

Monaghan Hire

Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.

Topline Johnstown Bridge

Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.

Why retailers move

Built for how retail actually works

Most platforms sell you a website and charge for the rest. Retail needs the shop floor, the website and the app to agree with each other.

Keep your margin

A fixed monthly fee and 0% commission. A record month costs the same as a quiet one, so growth stays yours.

Repeat buyers come back to you

The app on their phone and the email address in your list are yours. You can reach a past customer again without paying somebody else for permission.

Sell from one stock list

The shop floor, the website and the app all read the same figures, so you stop overselling and stop counting by hand.

Add staff, not cost

Unlimited logins on every plan. Taking on Christmas staff changes your rota, not your software bill.

The difference

One subscription instead of a stack of them

The typical retail setup is four products from four vendors, each with its own bill, its own login and its own idea of what your stock level is.

THE USUAL SETUP

Four products, four bills, four logins

Commission or transaction fees on top of the monthly plan

A mobile app as a paid third-party add-on, if at all

A separate till system that syncs overnight, or not at all

Charged per login, so every new starter costs more

Counting stock by hand when the systems disagree

Locked to the platform’s own payment processor

WITH JUSTSELL

Store, app and EPOS on one subscription

0% commission, a record month costs the same as a quiet one

Your own branded iOS and Android app included

EPOS on the same stock list as the website, in real time

Unlimited user accounts on every plan

One inventory across the shop floor, the web and the app

Bring your own payment provider and keep your rates

Everything you need to sell retail

From your storefront and your own app to the till on your counter, every part of selling retail in one place.

Storefront

Customise everything with ease

Personalise every aspect of your online store, from colours and fonts to layout and image placement. Create a shopping experience that reflects your brand, without waiting on a developer.
  • Product pages laid out the way you want
  • Your own cart and checkout pages
  • Reuse a layout you like on the next range
  • Looks right on a phone, a tablet and a desktop
Book a demo
A JustSell storefront being customised across a desktop monitor, tablet and phone on a bright desk, with floating panels for colour palette, typography and layout blocks beside a live preview of the product grid, cart and checkout
Shopping assistant

A shop assistant that never closes

Most shoppers who leave without buying had a question and nobody to ask. An assistant on your store answers from your own products, suggests what goes with what and fills the basket, at whatever hour people are actually shopping.
  • Answers from your own products, not the open internet
  • Suggests what goes with what, and fills the basket
  • Open at midnight and on a bank holiday
  • You decide which products it can recommend
Book a demo
A shopping assistant open beside a knitwear product page on a laptop, answering what to wear with the sweater and adding the trousers, jacket and trainers to the basket, with sizing, matching accessories and bundle panels around it and the basket on a phone
Getting found

Found in Google Shopping and by AI assistants

Shoppers increasingly ask an assistant before they open anybody's website, and a product an assistant cannot read is a product it cannot suggest. JustSell builds a Google Shopping feed and a separate assistant-readable feed from the same catalogue, so what people are shown is your real price and your real stock.
  • One catalogue, both feeds, nothing to keep up by hand
  • Listed in Google Shopping
  • Readable by AI shopping assistants
  • Prices and stock update as they change
One product catalogue on a laptop feeding a Google Shopping feed and a separate AI assistant feed, with the same products and prices then appearing in Google Shopping results and in answers from ChatGPT and Perplexity
Branded app

Your own branded app

A mobile website asks a returning customer to find you again. An app on their home screen does not. Your own iOS and Android app puts your brand a tap away and makes the second purchase far easier than the first.
  • Faster than mobile websites
  • Push notifications for promotions
  • Save card details for repeat orders
  • A place on the home screen your competitors do not have
A branded JustSell customer ordering app on two phones, one showing a product grid and one a product page, with push notifications for a special offer, new arrivals and an order confirmation beside the App Store and Google Play icons
In person

Sell one item once, wherever it sells

A till that syncs overnight is a till that oversells. JustSell EPOS shares one inventory with your website and app, so a sale at the counter updates online availability as it happens, and a click-and-collect order is visible to the person standing at the till.
  • Real-time stock across counter, website and app
  • Click and collect handled in the same order queue
  • Customer profiles and purchase history at the till
  • No waiting for an overnight sync, no counting by hand
A JustSell EPOS till in a retail shop with a basket being totalled at the counter, a barcode scanner and receipt printer, and floating panels showing the same product on the online store and mobile app with stock updated across every channel
More than one shop

Open the second shop without buying a second system

Another branch should be a setting, not a project. The same catalogue, the same stock list and the same reporting stretch to cover it.

Unlimited shops on one account

A second branch, a concession or a weekend pop-up joins the same account. Each keeps its own settings, and the reporting still adds up across all of them.

Move stock to where it sells

Transfer stock from the shop sitting on it to the shop selling it. Both stock figures change at once, and the website and app see the new numbers too.

Price and promote from one place

Set a price or run a promotion once and push it to every shop, instead of re-keying it on each till and finding out later that one of them missed it.

No till hardware to buy

The till runs on any Android device, and barcodes, price tags and shelf labels print from a mobile printer. Opening a shop does not start with a hardware order.

What's included

Powerful features for modern retail

Included in the subscription rather than sold as add-ons, so the price you start on is the price that runs your shop.

Storefront themes

Themes you edit yourself, from colours and fonts to layout and imagery, with no code and nobody to book.

Branded customer app

Your own iOS and Android app, in your branding, for faster repeat buying and a direct line to your customers.

One stock list

One set of stock figures across the shop floor, the website and the app, updated as each sale happens.

Email, SMS and WhatsApp

Triggered messages on whichever channel suits the moment, from the order confirmation to a win-back when someone has not bought in a while.

Loyalty and store credit

Points earned on every channel, with thin-margin lines excluded, and refunds returned as store credit so the money stays in the business.

Replenishment agent

An opt-in agent that reorders a customer’s regulars as often as they actually buy them, inside a budget they set themselves.

Your payment provider

Connect the provider you already use and keep the rates you agreed with them. Nothing forced on you, and no cut of your sales.

Delivery and collection

Live courier prices, click and collect and delivery slots, with labels and tracking on the order itself.

Reporting

Sales, stock and customers in one view, instead of four dashboards that each tell you something different.

Integrations

Fits the systems you already run

Your card provider, your accounting package and your stock system stay where they are. JustSell syncs to them rather than asking you to replace them, so switching platform does not mean re-wiring the whole business.

  • Keep your existing payment provider and merchant account
  • Sales, refunds and payouts land in your accounts software
  • Stock and product data stay in step both ways
  • Courier and delivery services connect to the same orders
Stripe — payments
Square — payments
Xero — accounting
QuickBooks — accounting
Sage — accounting
Unleashed — inventory

How We Stack Up

See how JustSell compares to other platforms. No hidden costs, no surprises.

JustSellJustSell
ShopifyShopify
JustSell compared with Shopify, feature by feature
JustSellFeatureShopify
0% ForeverCommission Fee2% + 25p per order
Custom pricingMonthly CostFrom £25/month
Included (iOS & Android)Branded Mobile AppExtra cost (Apps)
Built-in integrationMulti-channel SellingAvailable
Fully customizableCustom CheckoutLimited (Plus only)
IncludedAbandoned Cart RecoveryBasic plan limited
Built-inEmail MarketingLimited (10k emails)
Native integrationEPoS integrationShopify POS (extra cost)
Real people, phone & emailCustomer SupportChatbots & AI (24/7)
Guided setupSetup ComplexityEasy

Pricing and features are accurate as of the date published. We encourage you to verify this information with each platform before making a decision.

Moving across

Switching platforms without going dark

You keep trading throughout, and nothing is switched over until you have seen the new store working on your own data. JustSell is built and supported from the UK, so the person who answers your question works on the platform itself.

Step 1: Map what you run today

We go through what you sell, where you sell it and what has to keep working: tills, payment provider, couriers, accounting.

Step 2: Move your data

Products, variants, customers and order history import from your current platform, with your URLs mapped so your SEO carries over.

Step 3: Brand the storefront

Your theme, your app and your emails are set up in your branding, then checked on desktop, tablet and phone.

Step 4: Run both, then switch

Keep your old platform running alongside the new one until you are happy, then move your domain over on a date you pick.

Keep 100% of what you sell

Your shop floor, your store, your app and your social channels on one subscription, with 0% commission, whatever you grow to.

See how Noor Couture benefit from using JustSell for their business.

Noor Couture
N
Noor Couture
Fashion Retailer
"I love how easy JustSell has made my business go from City Centre oriented to worldwide."

– Sheila, Owner

Book a call with an expert

Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.

Frequently asked questions

B2C (business-to-consumer) ecommerce is selling directly to individual shoppers rather than to other businesses. In practice it covers the till in your shop, your online store, your mobile app and the social channels you sell through, every place a customer can buy from you. JustSell runs all of those from one product catalogue and one stock list.

Fashion retailers, D2C brands, multi-channel sellers and any business selling directly to consumers. It suits a single shop with an online store just as well as a brand running several locations, a website, an app and an active social following. The difference is which features you switch on, not which platform you move to.

No. JustSell charges 0% commission on your sales. You pay a fixed monthly subscription instead of a percentage of revenue, so growing your store never increases your platform fee. You also choose your own payment provider rather than being locked into ours.

JustSell uses a fixed monthly subscription with 0% commission on sales, so your costs stay predictable as you grow. Plans include your online store, branded app, EPOS and social and email marketing tools, and every plan comes with unlimited user accounts. What you pay depends on the features you need. See the pricing page for current plans.

Yes. JustSell includes an EPOS till that syncs in real time with your online store and branded app, so stock, prices and orders stay aligned across every channel. Selling in-store automatically updates online availability, which prevents overselling and saves anyone having to check one system against another by hand.

Yes. JustSell pairs your branded online store with your own customer ordering apps for iOS and Android. Customers browse and buy on the website or the app, while you manage products, orders and stock in one place. The app adds push notifications and a faster, branded buying experience.

In your shop, on your own online store and in your own branded app, with social media and email bringing people to all three. JustSell is built around channels you own rather than someone else’s marketplace, so the customer, the data and the margin stay with you. Stock, prices and orders are shared across every channel in real time.

JustSell includes built-in SEO tools, social media content and email marketing to help customers discover your store. Social posts and campaigns point back to your own store rather than to a listing someone else owns, and your app and email list bring those shoppers back without paying to reach them twice.

Look for competitive transaction fees, support for multiple payment methods (cards, digital wallets, buy-now-pay-later), fraud protection and fast settlement. JustSell integrates with all major payment providers, so you keep the freedom to choose what works best for your business rather than being tied to a single gateway.

Yes. Customers can save their card details in your branded app and repeat a previous order in a couple of taps. They can also opt in to have their regulars reordered for them, as often as they actually buy, inside a budget they set and can change or cancel at any time.

Most retail stores go live in weeks rather than months. Products, customers and order history import from your current platform, your theme is set up to match your brand, and we map your existing URLs so the SEO you have already earned carries over. You keep both running side by side until you are ready to switch.

Unlimited. Every JustSell plan includes unlimited user accounts, so adding shop floor staff, a warehouse picker or a seasonal team never changes your bill. Each person gets their own login with the permissions you choose.

Still have questions?

Visit our FAQ page