JustSell vs Shopify
JustSell and Shopify both let you sell online, but they suit different needs. Shopify is built retail-first for direct-to-consumer stores, while JustSell combines B2C retail with native B2B wholesale, EPOS, rental and appointments in one platform, with customer-specific pricing, account-based ordering and 0% commission. JustSell fits multi-channel and trade businesses; Shopify fits pure D2C retail.
How JustSell stacks up
See how JustSell compares with Shopify. No hidden commission, no surprises.
JustSell
B2B / wholesale ordering
JustSell
Built in
Shopify
Limited (Plus or apps)
Customer-specific pricing
JustSell
Native
Shopify
Requires apps
Wholesale portal & accounts
JustSell
Included
Shopify
Limited
Your own branded mobile app
JustSell
iOS & Android included
Shopify
Shared "Shop" app / 3rd-party
EPOS / in-store till
JustSell
Built-in EPOS
Shopify
Shopify POS add-on
Rental & appointments
JustSell
Built in
Shopify
Third-party apps only
B2C online store
JustSell
Included
Shopify
Included (core strength)
Inventory management
JustSell
Included
Shopify
Included
Commission on sales
JustSell
0%, keep 100%
Shopify
No commission; gateway fees may apply
Payment gateways
JustSell
Any gateway, no lock-in
Shopify
Fees unless Shopify Payments
Third-party app store
JustSell
Growing + open API
Shopify
Very large (advantage)
Which platform is best for you?
Pick the platform that matches how you sell.
JustSell is best for
- Wholesalers
- Distributors
- Manufacturers
- B2B & trade businesses
- Multi-channel retailers (online + EPOS)
- Rental & appointment-based businesses
Shopify is best for
- Retail businesses
- Direct-to-consumer (D2C) brands
- Small online stores
- Fashion & consumer products
- Teams wanting the largest app store
Feature-by-feature comparison
How JustSell and Shopify each handle the essentials.
B2B & wholesale ordering
JustSell handles B2B and wholesale ordering as a native, standard feature, while Shopify typically requires the higher-cost Plus plan or third-party apps for equivalent functionality.
JustSell
Trade accounts, quick-order pads, minimum order quantities, order approvals and credit terms are all built in, B2C and B2B run from one catalogue and login.
Shopify
B2B tooling is largely concentrated in Shopify Plus, or bolted on with paid apps, which adds cost and complexity for wholesalers.
Customer-specific pricing
JustSell offers customer-specific and contract pricing natively, whereas Shopify usually needs third-party applications to price by customer or account.
JustSell
Set per-customer price lists, tiered/volume discounts and account-based pricing that can sync from your ERP, no apps required.
Shopify
Custom pricing per customer generally depends on Plus features or apps, and can be limited on standard plans.
Sales channels
JustSell combines multiple sales channels, online store, EPOS, wholesale, rental and appointments, in one platform, while Shopify is retail/D2C-first and adds other channels through separate products or apps.
JustSell
Retail, wholesale, in-store EPOS, rental/hire and appointment bookings share one inventory and customer base.
Shopify
Strong online store; POS, and functions like rental or bookings, come via Shopify POS or the app store.
Branded mobile apps
JustSell includes your own branded iOS and Android ordering app, while Shopify offers the shared "Shop" marketplace app and relies on third-party tools for a dedicated branded app.
JustSell
Your customers download an app under your brand for repeat ordering, push notifications and one-tap reorder.
Shopify
The "Shop" app is a shared marketplace; a fully branded native app typically needs a third-party app builder.
Payments & fees
JustSell charges 0% commission and lets you use any payment gateway, while Shopify applies a transaction fee on non-Shopify-Payments gateways.
JustSell
No platform commission and no per-sale fee, keep 100% of revenue and use your own gateway (Stripe, PayPal, Square and more) with no lock-in.
Shopify
No platform commission, but transaction fees (typically 0.5%–2%) apply unless you process through Shopify Payments.
Pros and cons
A balanced look at the strengths and trade-offs of each platform.
JustSell
Built for B2B, retail and multi-channel selling
Pros
- Built for B2B commerce as well as retail
- Customer-specific & contract pricing native
- Wholesale ordering workflows and trade accounts
- 0% commission, keep 100% of revenue
- Retail, EPOS, rental and appointments in one platform
- Your own branded iOS & Android app
Cons
- Smaller third-party app store than Shopify
- Newer, less globally recognised brand name
Shopify
Strong for D2C retail and its app ecosystem
Pros
- Very large app ecosystem
- Fast, easy setup for D2C stores
- Huge selection of themes
- Strong retail / consumer support
Cons
- Requires apps or Plus for many B2B functions
- Transaction fees on non-Shopify-Payments gateways
- Rental, bookings and full EPOS need add-ons
Frequently asked questions
Everything you need to know about how JustSell compares with Shopify.
Still have questions?
Visit our FAQ page