JustSell vs WooCommerce
JustSell and WooCommerce both power online stores, but take different approaches. WooCommerce is a flexible, self-hosted WordPress plugin you assemble and maintain yourself, while JustSell is a fully hosted platform combining B2C retail with native B2B wholesale, EPOS, rental and appointments, with 0% commission and no plugins to manage. JustSell suits multi-channel and trade businesses that want it built in; WooCommerce suits developer-led, WordPress-based builds.
How JustSell stacks up
See how JustSell compares with WooCommerce. No hidden commission, no surprises.
JustSell
Setup & hosting
JustSell
Fully hosted & managed
WooCommerce
Self-hosted (you manage)
Technical skill needed
JustSell
No code, guided setup
WooCommerce
Developer / technical setup
B2B / wholesale ordering
JustSell
Built in
WooCommerce
Paid extensions required
Customer-specific pricing
JustSell
Native
WooCommerce
Requires plugins
Your own branded mobile app
JustSell
iOS & Android included
WooCommerce
Third-party app builders
EPOS / in-store till
JustSell
Built-in EPOS
WooCommerce
POS plugin required
Rental & appointments
JustSell
Built in
WooCommerce
Plugins only
Security & maintenance
JustSell
Handled for you
WooCommerce
Your responsibility
Commission on sales
JustSell
0%, keep 100%
WooCommerce
No commission, but hosting + plugin costs
B2C online store
JustSell
Included
WooCommerce
Included (via WordPress)
Plugin & theme ecosystem
JustSell
Growing + open API
WooCommerce
Very large (advantage)
Which platform is best for you?
Pick the platform that matches how you sell.
JustSell is best for
- Wholesalers
- Distributors
- Manufacturers
- B2B & trade businesses
- Multi-channel retailers (online + EPOS)
- Rental & appointment-based businesses
WooCommerce is best for
- WordPress-based websites
- Developers & agencies wanting full control
- Content-heavy sites with a store attached
- Businesses with in-house technical resources
- Highly custom, code-led builds
Feature-by-feature comparison
How JustSell and WooCommerce each handle the essentials.
Hosting & maintenance
JustSell is fully hosted and maintained for you, while WooCommerce is self-hosted, so hosting, security, backups and updates are your responsibility.
JustSell
Hosting, performance, security and updates are all handled, with white-glove onboarding to get you live.
WooCommerce
You arrange and manage your own hosting, SSL, backups and plugin/security updates, or pay someone to.
Setup & technical skill
JustSell offers guided, no-code setup, whereas WooCommerce is a WordPress plugin that generally needs technical or developer input to configure well.
JustSell
No code required, the team helps configure your store and the channels you need.
WooCommerce
Installing, theming and wiring up the right extensions typically calls for developer or agency help.
B2B & wholesale ordering
JustSell includes B2B and wholesale ordering natively, while WooCommerce depends on paid third-party extensions for equivalent functionality.
JustSell
Trade accounts, quick-order pads, customer-specific pricing and credit terms are built in.
WooCommerce
Wholesale usually means buying and configuring extensions such as Wholesale Suite, then maintaining them.
Built-in channels
JustSell builds EPOS, rental and appointments into the platform, whereas WooCommerce adds each of these through separate plugins.
JustSell
In-store EPOS, rental/hire and bookings share one catalogue, stock and customer base.
WooCommerce
POS, rental and bookings each require their own plugins, which you install, pay for and keep updated.
Total cost of ownership
JustSell is one predictable monthly subscription, while WooCommerce is "free" software with costs spread across hosting, themes and multiple paid extensions.
JustSell
From £35/month, 0% commission, with core channels included, so fewer add-ons to buy.
WooCommerce
The core plugin is free, but hosting, premium themes and extensions add up and recur.
Pros and cons
A balanced look at the strengths and trade-offs of each platform.
JustSell
Built for B2B, retail and multi-channel selling
Pros
- Built for B2B commerce as well as retail
- Customer-specific & contract pricing native
- Wholesale ordering workflows and trade accounts
- 0% commission, keep 100% of revenue
- Retail, EPOS, rental and appointments in one platform
- Your own branded iOS & Android app
Cons
- Smaller third-party app store than WooCommerce
- Newer, less globally recognised brand name
WooCommerce
Flexible, open-source WordPress ecommerce
Pros
- Free, open-source core
- Huge plugin & theme ecosystem
- Full control and customisation
- Great fit if you already run WordPress
Cons
- Hosting, security & updates are your responsibility
- B2B, POS, rental & bookings need paid extensions
- Technical setup, and costs add up across hosting + plugins
- No native branded mobile app
Frequently asked questions
Everything you need to know about how JustSell compares with WooCommerce.
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