A branded customer ordering app on Apple App Store and Google Play, built for B2B wholesalers, B2C retailers and D2C brands. Customers log in, see their pricing, reorder in one tap, with 0% commission on sales.

Trusted by businesses worldwide

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.

Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.

Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.
Pakistan-based clothing brand offering stylish, high-quality apparel for modern fashion enthusiasts, focused on trendy designs, premium fabrics and exceptional craftsmanship.

Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.

Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.

UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.

Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.

US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.

Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.

Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.

Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.

Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.
Pakistan-based clothing brand offering stylish, high-quality apparel for modern fashion enthusiasts, focused on trendy designs, premium fabrics and exceptional craftsmanship.

Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.

Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.

UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.

Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.

US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.

Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.

Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.
Both call themselves customer ordering apps, only one is built around your brand, your prices and your back office, whether you sell B2B, B2C or D2C.
Vendor branded · Generic catalogue · Standalone
Reorder took 6 minutes
Manual SKU lookup, no past basket · customer gave up halfway
Email blast · 18% open rate
Same offer to every account · lost in the inbox · no push channel
On-site, no signal · order lost
Webshop wouldn't load · buyer phoned a competitor instead
What most brands settle for
Your brand · Your prices · Live ERP sync
Reordered in 18 seconds
Same as last week · 14 items · £342.10
Back in stock: site essentials
Push alert · 8:15 AM · Account-specific
Cached catalogue, order queued
On-site · No signal · Sent when reconnected
What you get with JustSell
Every B2B account is many people. Your app works for all of them.
Reorders cement, fixings or stock in seconds from the counter or shop floor, with one-tap repeat baskets.
Orders from the van, on site, or before 9am, scans barcodes, sees agreed prices, schedules delivery to the job.
Places orders on behalf of any account, sees their credit and prices, and submits quotes from the field.
Tracks the account from the same app: live spend, recent orders, invoices and statements pulled from the back office.
Customers do not always remember the SKU. They have a barcode on the box, a product on the shelf, or a competitor's invoice in their hand. Tap the camera icon in the search bar and the app turns all of that into a basket. Scan a barcode to add the SKU. Snap a product or label to find the match in your catalogue. Photograph an invoice or handwritten list and the AI parses it line-by-line at the customer's pricing.

The app is not a webshop bolted onto your ERP, it is built on top of it. Every price the customer sees is their price, their tier, their contract. Every stock figure is the exact level on the warehouse or store floor right now. Every checkout knows the credit headroom or wallet balance on that account in real time. No middleware, no overnight batch jobs, no stale snapshots that disappoint a customer at checkout, no margin leaked to mistyped pricing.

The average bespoke quote dies in a 14-email thread, whether it's a wholesale buyer pricing a tender, a retail customer asking about a custom order, or a D2C shopper requesting a personalised bundle. JustSell ends that. Customers request a quote from any product or empty form, you reply inside the app with priced lines and terms, both sides leave threaded comments, the customer hits Approve and the quote drops straight into a live order with the same SKUs, prices and references. No PDF-and-pray, no rep losing the thread, no margin leaking to a competitor while finance waits to hear back.

Customers stop calling to ask "where's my order" when the status is right there in the app. Picked, Dispatched, Delivered, each step updates automatically and pushes to the customer's phone, whether they're a trade buyer waiting on-site or a consumer waiting at home. Inbound support calls drop, delivery disputes resolve themselves with timestamped evidence, and your ops team gets a single source of truth on every drop.
Every customer gets a unique referral code inside the app, whether they're a trade account, a retail loyalty member, or a D2C consumer. One tap copies a ready-to-share message, their network signs up, and both sides earn credit. Track every referred sign-up, conversion and order back to the customer who sent them, automatically.

Reward every customer for ordering through your app. Points on every basket, tier unlocks for top spenders, and one-tap redemption at checkout, all branded, all running in your customer's pocket. No third-party loyalty plugin, no monthly fee per redemption.

Repeat buyers know their SKUs by heart, whether they're a trade customer reordering site supplies, a retailer rebuilding a weekly shelf-fill, or a D2C subscriber topping up favourites. The Quick-Order Pad turns that into seconds. Start typing a SKU and the app autocompletes from your catalogue with the customer's price. Paste a 40-line list from a spreadsheet, email or text message and the pad parses every line, matches it to a product, and drops it into the basket ready for review. No browsing categories, no thumb scrolling, no friction between knowing what you want and ordering it.

Sell across borders without bolting on a separate storefront for each one. The app shows prices in the customer's own currency and the interface in their own language, automatically, whether they're a UK B2B wholesaler buying in GBP, a German B2C retailer shopping in EUR, or a D2C consumer in the UAE paying in AED. Tax treatment, shipping, and country-specific catalogues follow the same logic, so every region gets a local-feeling app without a local team to maintain it.

A customer ordering app is only one side of the story. JustSell ships a whole multi-role ecosystem so every person in your business has the right app for their job, whether you run B2B wholesale, B2C retail or D2C. Your sales reps get a field-ordering app that places orders for trade customers with live pricing, stock and credit. Your product team gets a Listing App to add SKUs, edit prices, upload images and push changes to the buyer app in real time. Every app shares the same back-office, the same data and the same login policy, no spreadsheets, no IT tickets, no waiting for a developer to push a catalogue update.

From product catalogue to placed order in three taps. Every time, on every account.
Native iOS + Android
Real apps, not a webview
On the App Store, in your name
We handle Apple + Google submission
Pricing hidden from public
Customers see prices only after login
Welcome back
Glow Beauty Salon
Hydrating Serum 50ml
Box of 12, In stock
£12.40
Vitamin C Cream
Pack of 6, In stock
£8.95
Salon Towel Set
Bundle, Low stock
£18.00
Browse the catalogue
Last Order, JS-3284
12 items, £284.40
Reorder in one tap, your trade pricing applied automatically
Hydrating Serum 50ml
×4
£49.60
Vitamin C Cream
×6
£53.70
Salon Towel Set
×2
£36.00
Tea Tree Oil 100ml
×3
£24.30
Reorder in one tap
Cart bar everywhere
Total + line count follow the customer
0% commission, ever
Fixed monthly subscription, no per-order cut
Live in 4–6 weeks
Including App Store + Google Play submission
Wishlists, invoices, statements, addresses, push notifications, real-time order status. Every account self-service screen lives inside your branded app, so your customer service team never gets another "can you resend my statement?" message.
Customers bookmark products they buy regularly, build standing baskets, and reorder a full basket in a single tap.
Every document raised against the account is available to download instantly, no need to email accounts.
Customers with multiple sites, branches or homes manage every delivery address, pick the right one at checkout in two taps.
Customers raise tickets, chat with your team, and view past conversations without leaving the app.
Privacy-first opt-in toggle inside the account screen. Customers choose what they hear from you, no platform-level surprises.
A "Purge Cache" control lets customers refresh the local catalogue on demand, useful after a price update or new range launch.
The customer ordering app pulls product, pricing, stock and customer data straight from your ERP, accounting system and POS. No rip-and-replace, no manual catalogue uploads, no stale prices in front of trade customers.







Your customer ordering app is published on Apple App Store and Google Play under your brand name. We handle submission, approval, and updates, so it lives next to the customer's other professional apps.
App Store
iPhone and iPad
Listed as
YourBrand Trade
Google Play
Android phones and tablets
Listed as
YourBrand Trade
Done-for-you onboarding. No developers required. Live on Apple App Store and Google Play in weeks, not months.
We learn your brand, products, customers, and pricing rules.
Branding, catalogue, pricing, and integrations all configured for you.
You review the app, branding, and screenshots before submission.
We handle Apple and Google submission. You go live and notify customers.
No paid add-ons. No tier-locked features. No commission. Every capability ships on day one.
5 features
4 features
4 features
4 features
4 features
5 features
See how the JustSell customer ordering app compares to other B2B, B2C and D2C ordering platforms. No hidden costs, no surprises.
JustSell
| JustSell | Feature | Shopify Plus |
|---|---|---|
| All three, one platform | Works for B2B, B2C and D2C in one app | All three (separate setups) |
| Your name, your icon | Branded customer app on App Store + Google Play | No, mobile web only |
| Native, real-time | Customer-specific pricing live from your ERP | Via apps + middleware |
| Built-in, account-specific | Push notifications to buyer phones | Via marketing apps |
| Built-in, on-device | Offline catalogue + cache control | No |
| Native, all buyers | Camera search + barcode scanning | No |
| Built-in, one-tap approve | In-app quoting + threaded negotiation | Draft orders only |
| Built-in | Loyalty + referral programs | Via 3rd-party apps |
| Built-in + push alerts | Live order tracking (picked → dispatched → delivered) | Status only |
| All 3 apps included | Multi-role apps (Buyer + Sales Rep + Listing) | Shopify admin app only (no field rep) |
| Built-in for all three modes | Multi-currency + multi-language (B2B, B2C, D2C) | Yes (Shopify Markets) |
| 0% Forever | Commission on sales | 0.6% B2B + Plus fees |
| Included | Done-for-you setup, no developers | Plus partner usually needed |
Comparison reflects publicly available information at the time of publication. Verify with each platform before making a decision.
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Everything you need to know about a branded customer ordering app, whether you sell B2B, B2C or D2C.
A customer ordering app is a branded mobile app that lets your customers log in, see their own pricing, place and reorder orders, and track deliveries from their phone. JustSell publishes it under your brand on the Apple App Store and Google Play, built for B2B wholesalers, B2C retailers and D2C brands selling from one connected platform.
Yes. The app is published under your own brand, name, logo and colours on both the Apple App Store and Google Play, on iOS and Android. Customers download it like any other app, so the icon on their home screen is yours, not a marketplace or a generic third-party portal. JustSell handles the store submission for you.
You decide. The same app works for B2B trade accounts, B2C retail customers and D2C shoppers. Pricing and any trade-only products stay hidden until a customer logs in, so B2B contract rates and B2C or D2C tiers each see the prices set for them, while public visitors never see private pricing.
Yes. Pricing is tied to each account, so when a customer signs in they see only their agreed prices, not public rates. This supports B2B contract pricing and B2C or D2C tiers from a single catalogue. Trade and account-specific prices stay private until login, so the right customer always sees the right price.
Yes. Customers can reorder from their order history in one tap, with their own pricing applied automatically. Because most orders are repeat orders, this turns a five-minute phone call into a few seconds. They can adjust quantities or add new items before checkout, making regular ordering fast enough that they keep coming back to your app.
Yes. Customers see stock status as they browse, such as in stock or low stock, so they order what is actually available. Showing live stock in the app reduces out-of-stock surprises at checkout and cuts the number of calls to your office asking whether an item is on the shelf.
Yes. The app can send push notifications for new products, offers, restocks and order updates, straight to the customer's phone. Notifications use a privacy-first opt-in toggle, so customers choose what they receive, and each one can deep-link into the relevant screen so they can act in seconds without hunting for the product.
Yes. The app includes a loyalty, rewards and unique-code referral programme built in, so you can reward repeat orders and word-of-mouth without a separate tool. Customers can also search your catalogue by barcode, by visual product search, or by scanning an invoice, which makes finding and adding the right products much faster.
Yes. Customers can see their invoices, statements and credit notes, and track order and delivery status, all inside the app. They can watch an order move from confirmed to dispatched, receive a delivery push notification, and use a multi-site delivery address book to send orders to different sites or branches.
Yes. The app caches your catalogue, pricing and recent orders on the phone, so customers can browse and build orders even with a weak or missing signal. Orders sync when the connection returns, and customers control when the cached catalogue refreshes. This is useful on sites, in stockrooms and in workshops where a website would fail to load.
No. JustSell charges a fixed monthly subscription with 0% commission on sales, so you keep the full value of every order placed through the app. Because B2B and D2C order values can run high, a fixed fee protects your margin as app order volume grows, unlike commission-based platforms that get more expensive the more you sell.
Yes. App orders feed into the same connected platform as your other channels, which can integrate with EPOS, ERP and accounting tools. This keeps stock, customers, orders and invoicing accurate in one place, so the app is a connected part of your operations rather than a separate silo you have to reconcile by hand.
Typically weeks, not months, because the platform is already built and only your branding, catalogue and pricing need setting up. JustSell handles the development, configuration and submission to the Apple App Store and Google Play, including store approval, so you do not need in-house app developers or a separate app project.
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