Give Every Trade Customer
Their Own Ordering Portal
The JustSell B2B Customer Portal is a self-service ordering hub for your trade customers. From one simple portal they reorder, check live prices, track orders, download invoices, view credit limits and shop offers.
Trusted by businesses worldwide
Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.
UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.
Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.
Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.
Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.
Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.
Pakistan-based clothing brand offering stylish, high-quality apparel for modern fashion enthusiasts, focused on trendy designs, premium fabrics and exceptional craftsmanship.
Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.
Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.
UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.
Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.
15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.
Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.
Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.
Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.
Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.
Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.
International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.
Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.
Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.
Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.
Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.
Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.
US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.
Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.
Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.
Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.
UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.
Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.
Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.
Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.
UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.
Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.
Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.
Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.
Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.
Pakistan-based clothing brand offering stylish, high-quality apparel for modern fashion enthusiasts, focused on trendy designs, premium fabrics and exceptional craftsmanship.
Leading engineering and industrial solutions company providing products and services for the energy, manufacturing and infrastructure sectors, supplying engineering equipment and industrial systems.
Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.
UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.
Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.
15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.
Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.
Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.
Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.
Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.
Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.
International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.
Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.
Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.
Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.
Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.
Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.
US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.
Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.
Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.
Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.
UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.
Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.
Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.
Still taking B2B orders the hard way?
B2B customers do not want to wait for replies just to place the same order again.
Without JustSell Customer Portal
Order chaos · 24/7 admin
WhatsApp · 9:42 AM
"What's the trade price for the cement bags?"
Missed call · 9:55 AM
"Can you send invoice 38274?"
Email · 10:14 AM
"URGENT: where is my order?"
WhatsApp · 10:30 AM
"Same order as last week pls"
What's slowing you down
With JustSell Customer Portal
Customers self-serve · Team breathes
Reorder placed
Same as last week · 12 items · £284.40
Invoice 38274 downloaded
Self-served · No call needed
Trade price visible
£12.40 · Account-specific · Live
Order tracked
Out for delivery · ETA 2:30 PM
What you get back
24/7
Customer ordering
60%
Fewer order calls
< 30s
Repeat order time
0%
Commission on sales
A dashboard built for B2B buyers
The customer portal dashboard gives buyers the information they need as soon as they log in. No clutter. No hunting around.
Win the reorder before a faster supplier does
Repeat business drives 60-70% of wholesale revenue, yet most trade customers still spend 15 minutes a week rebuilding the same basket. JustSell collapses that into a single tap. Buyers reorder last week's order, fire a saved standing basket, scan SKUs or upload a CSV, whichever fits their workflow. Faster orders, fewer abandoned baskets, and a buyer who has no reason to call your competitor.
- One-tap reorder from last order
- Saved weekly standing basket
- Frequently bought, ranked by use
- CSV / Excel SKU upload
- Mobile barcode + SKU quick-add
Live contract pricing, no "confirm my price" emails
B2B buyers do not shop on price tickets. They buy on the contract you negotiated with them. The moment a trade customer sees a generic list price instead of their agreed rate, you have lost trust and given them a reason to phone for confirmation, or worse, phone your competitor. JustSell pulls each account's exact contract price, tier discount and live volume break straight from your ERP, so buyers see what they are actually paying before the basket is built.
- Account-specific contract pricing from ERP
- List price crossed out, savings visible
- Automated tiered volume breaks
- Promo + rebate badges per account
- Live stock by pack size + branch
Customers see what they owe, you stop sending reminders
Late payment is the silent killer in B2B. UK wholesalers wait an average of 57 days to get paid, and AR teams burn hours every week chasing invoices customers swear they never received. The portal puts statements, due invoices, payment history and credit limits one click away, with a live running balance so accounts self-manage before they hit a stop. Customers settle faster because everything they need to pay is in front of them.
- Live credit limit + utilisation gauge
- Outstanding + overdue invoice view
- One-click invoice + statement download
- Self-serve payment history
- Credit notes + dispute log
- Stop-credit warning before checkout
End the "where's my order?" calls that burn your team
Up to four in ten support calls into a wholesale office are the same question: where is my order? Each one costs your team 6-8 minutes and tells the customer they are not in control of their own account. JustSell replaces every one of those calls with a live, self-serve tracking page, pulled straight from your warehouse, picking system, courier and ERP, so buyers see exactly what is happening from raise to doorstep. Your phones go quiet, your CSAT goes up.
- Real-time order status from picking to POD
- Driver-confirmed delivery windows
- Proof of delivery + signature download
- Part-delivery + back-order visibility
- One-tap reorder from any past delivery
Close the quote in the portal, not in a 14-email thread
The average B2B quote dies after four unanswered emails. Reps lose hours rebuilding pricing, finance loses sight of margin, and buyers lose patience and shop around. JustSell ends the PDF-and-pray cycle: customers request a quote, see live prices, ask questions inline, negotiate volume, and approve with one click, straight into a live order with the same line items and references. Reps close in days instead of weeks, and finance has full traceability from quote ID to invoice.
- Request a quote on any product or basket
- In-line negotiation + threaded comments
- One-click approval into a live order
- Quote expiry + automated reminders
- Rep + buyer audit trail end-to-end
Turn every login into a selling opportunity
WhatsApp broadcasts work once. After that, your trade offers vanish into 200-message group chats and are gone in an hour. The portal flips that on its head: every time a customer logs in to reorder, you decide what they see, account-specific deals, new-line launches, clearance to clear dead stock, rebate progress, and bundle pricing that only certain accounts qualify for. The result is a merchandising channel you actually control, with offers that land in front of the exact buyer who can act on them.
Built for whole trade teams, not just one buyer
Real B2B accounts have multiple buyers, site managers, accounts staff, branch buyers and head-office approvers. Give every team member their own login, the right level of access, and clear approval flows.
Plug into the systems you already run
Keep your ERP as the single source of truth. The B2B Customer Portal syncs orders, pricing, stock, customers and invoices both ways, in real time, no rip-and-replace.
Connects to leading ERPs
Business One & ECC
Business Central & F&O
Cloud ERP
Sage 200, 50 & Intacct
Oracle EnterpriseOne
Wholesale inventory ERP
Kinetic & Prophet 21
M3, LN & SyteLine
Cloud ERP
Open ERP suite
Industrial ERP
AS/400 systems
Business One & ECC
Business Central & F&O
Cloud ERP
Sage 200, 50 & Intacct
Oracle EnterpriseOne
Wholesale inventory ERP
Kinetic & Prophet 21
M3, LN & SyteLine
Cloud ERP
Open ERP suite
Industrial ERP
AS/400 systems
Two-way real-time sync
Orders, customers, products, stock and invoices stay aligned across systems, with no overnight batch jobs.
ERP-driven pricing
Customer-specific prices, contract rates and volume tiers flow straight from your ERP into the portal.
Live stock & availability
Customers see real warehouse stock by SKU, branch and pack size, not stale snapshots.
No rip-and-replace
Keep your ERP, accounting and EPOS systems. The portal sits on top, secured by API and webhooks.
All product names, logos and brands are trademarks of their respective owners and are used here only to indicate compatibility.
Stock across every branch, in one basket
The B2B Customer Portal isn't a webshop with an API bolted on. It's built directly on your ERP, so customers see live stock from every warehouse, branch and 3PL, every time they log in.
Pricing, credit, invoices and orders flow both ways in real time. No middleware. No overnight batch jobs. No stale snapshots that disappoint a buyer at checkout.
- Live stock from every warehouse, branch and 3PL
- Customer-specific pricing flows straight from your ERP
- Two-way sync of orders, invoices, credits, statements
- No middleware, no rip-and-replace, no batch jobs
Sell to enterprise buyers on their procurement system
Large corporate customers buy through procurement platforms, not email. The portal supports cXML, OCI and PunchOut 2.0, so your products show up inside their system, and approved orders flow back to yours, automatically.
Compatible procurement platforms
cXML, OCI & PunchOut 2.0
Round-trip cart hand-off between your buyer's procurement system and the JustSell portal.
PO-driven workflow
Buyer raises a PO in their system, the order lands in yours, all line items, references and approvals intact.
Audit-friendly approvals
Multi-step approval flows respected by both systems, with a full audit trail per order.
PO & invoice terms supported
Match enterprise accounts payable processes: net 30, net 60, consolidated invoices, e-invoicing.
Trade buyers don't shop, they restock
Set up the orders that repeat once, and let the portal keep running them. Standing orders, auto-replenishment, subscriptions and multi-branch delivery, all live in one place buyers actually use.
Standing orders
The same basket fires every week, fortnight or month, automatically. Customers can edit lines, skip a delivery or pause without calling your team.
Auto-replenishment by stock level
Buyers set a minimum stock level per SKU. When their counted stock drops below it, the portal raises a top-up order on their behalf, ready to ship.
Subscription-style consumables
Customers subscribe to the products they always need, at a guaranteed price. Great for cleaning supplies, oils, filters, packaging and shop-floor consumables.
Multi-branch & central ordering
Head-office places one order, the portal splits delivery across customer sites, applies branch-specific pricing, and keeps spend visible to the centre.
Smart reorder suggestions
The portal nudges buyers about items that look due based on order history and consumption pace. One tap adds them to the next basket.
Buying calendar & alerts
Customers see upcoming scheduled orders on a calendar, can adjust before they fire, and get email or push alerts the day an order is about to release.
Sell to trade customers in every market you serve
Run UK, EU, US and Middle East trade stores from one back-office. Customers see their own currency, language, tax treatment and product range as soon as they log in.
Currencies supported
Languages supported
Multi-currency pricing
GBP, EUR, USD, AED and 30+ currencies, per customer.
Multi-language portal
English, French, German, Spanish, Arabic, Polish and more.
Multi-storefront
Run UK, EU, US and Middle East stores from one back-office.
VAT, sales tax & duties
UK VAT, EU OSS, US sales tax and customs duties handled per region.
Region-specific shipping
Different couriers, lead times and pickup options per country.
Country-specific catalogues
Show only the products and pack sizes allowed in each market.
Less admin for your team, a better experience for customers
Outcomes that actually move the needle, for your customers, your team, and your margin.
Reduce order calls
Customers place repeat orders without phoning your team. Office lines stay clear for real exceptions.
Improve customer retention
Buying from you becomes easier than buying from competitors. Logged-in customers stay loyal.
Sell more from existing customers
Promote offers, new items and usual products inside the portal to grow basket size every visit.
Fewer accounts interruptions
Invoices, credit notes and statements are available 24/7. Accounts focus on real work.
Everything included in the portal
Built end to end for B2B, no plug-ins, no commission, no missing pieces.
Ordering
6 features
- Quick order
- Repeat order
- Saved baskets
- CSV upload
- Favourites
- SKU search
Account
4 features
- Credit limit
- Outstanding balance
- Payment terms
- Account status
Billing
4 features
- Invoices
- Credit notes
- Statements
- Payment history
Orders
4 features
- Order history
- Delivery status
- Proof of delivery
- Reorder buttons
Pricing
4 features
- Customer-specific pricing
- Trade prices
- Contract pricing
- Volume discounts
Promotions
5 features
- Offers
- New items
- Clearance deals
- Rebate progress
- Back-in-stock alerts
Quotes
4 features
- Request quote
- Approve quote
- Quote expiry
- Quote-to-order
Users
4 features
- Multi-user accounts
- Buyer roles
- Approval flows
- Branch access
Support
3 features
- Messages
- Support tickets
- Account manager contact
Integrations
6 features
- SAP, Dynamics 365, NetSuite, Epicor
- Sage 50, 200 & Intacct
- Xero & QuickBooks
- Amazon, eBay, Etsy marketplaces
- Shopify, BigCommerce, WooCommerce
- API access & custom webhooks
How We Stack Up
See how the JustSell B2B Customer Portal compares to other B2B platforms. No hidden costs, no surprises.
JustSell
| JustSell | Feature | Shopify Plus |
|---|---|---|
| Native, two-way real-time | Native ERP integration, no middleware | Via apps + middleware |
| Live, two-way | Real-time order & inventory sync | App-based sync |
| Customer-specific, ERP-driven | Tiered pricing & contract catalogues | Plus only, B2B catalogs |
| Built-in, fully branded | Customer self-service portal | B2B portal (Plus add-on) |
| Built-in + ERP sync | Native PIM (product info management) | Catalogue only |
| Built-in | Role-based access & approval flows | Built-in (Plus) |
| Native, round-trip | PunchOut, cXML & OCI procurement | Via apps |
| Built-in | Sales rep field app | Via apps |
| 0% Forever | Commission on B2B sales | 2.15% + plan fees |
| Public flat fee | Public pricing transparency | Public + variable |
Comparison reflects publicly available information at the time of publication. Verify with each platform before making a decision.
Why customers prefer a portal over manual ordering
The same workflow, through two very different doors.
Manual ordering
Phone · WhatsApp · Email back-and-forth
In a queue · 9:42 AM
"Still waiting on a callback to place this week's order."
Email · 2 days ago
"Could you send last month's invoice when you get a sec?"
Voicemail · Yesterday
"Has my order shipped yet? The driver hasn't arrived."
What customers put up with
JustSell Customer Portal
Logged in · Self-served · 24/7
Reordered in 28 seconds
Repeated last week's basket,12 items · £284.40
Invoice 38274 downloaded
Self-served · No call needed
Live delivery tracking
Out for delivery · ETA 2:30 PM confirmed
What customers get instead
Book a call with an expert
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Frequently asked questions
Everything you need to know about the JustSell B2B Customer Portal
A B2B customer portal is a private online platform where approved trade customers log in to see their own agreed pricing, place orders, view invoices, manage their account and access support, without phoning, emailing, or messaging your team. The JustSell B2B Customer Portal turns every trade account into a self-serve buying hub: live pricing, repeat ordering, credit limits, invoices, statements, quotes, delivery tracking and offers, all in one place.
A normal ecommerce site is built for one-off retail shoppers who pay at checkout with a card. The B2B Customer Portal is built for trade customers who buy regularly on agreed pricing and credit terms. Key differences: • Login required, pricing and ordering are private to approved trade accounts • Customer-specific pricing, each account sees their own agreed prices • Repeat ordering, customers reorder previous orders in seconds • Credit & invoices, customers see live credit, due invoices, statements • Quotes & approvals, request, approve and convert quotes inside the portal • Bulk and pack quantities, built for cases, pallets, drums, sheets, not single units
Yes. JustSell runs your trade portal, your public retail store and your marketplace listings from one connected platform, so you can sell B2B and B2C without running separate systems. One catalogue, one stock pool and one back-office sit behind everything. Logged-in trade customers see their agreed pricing and credit, retail shoppers see public prices, and stock stays accurate across both because every order draws from the same pool.
Yes. Customer-specific pricing is built into the portal. Each account sees only their own agreed prices, contract pricing, and volume tier discounts as soon as they log in. For example, a small independent shop may see standard trade pricing, a large retail chain may see bulk pricing, a long-term contractor may see contract rates, and a VIP customer may see negotiated pricing across the catalogue. Public visitors do not see trade prices at all.
Yes. Repeat ordering is built into the portal. Customers can: • Reorder a previous order in one click • Save a weekly basket • Buy from frequently bought products • Upload SKU lists via CSV • Quick-add by SKU or part number Most repeat orders take under 30 seconds. This is one of the most-used features by trade customers because B2B buyers tend to order the same products again and again.
Yes. Customers see a live view of their account before placing their next order: • Available credit (e.g. £7,250 of £10,000 limit) • Outstanding balance and payment terms • Due invoices and overdue alerts • Monthly statements • Payment history This cuts down "what's my balance?" emails to your accounts team and helps customers buy without surprises.
Yes. Trade customers can buy on their agreed credit account and payment terms rather than paying by card at checkout, the same way they buy from you today. Each account has a credit limit, a live outstanding balance and terms such as net 30 or net 60, with invoices, statements and payment history in the portal. Customers see their available credit before they order, so nothing is placed over the limit.
Yes. Customers can see if an order is received, being picked, dispatched, out for delivery or delivered, with delivery windows and proof of delivery. They can also download delivery notes, ask questions on a specific order, or reorder directly from a previous delivery, without calling your office for a status update.
Yes. The portal includes a full quote-to-order flow: • Customers request a quote on selected products • Sales team reviews and prices it • Customer approves the quote in one click inside the portal • Approved quotes convert to orders automatically Quote expiry, line-item questions, and approval flows for multi-buyer accounts are all supported.
Yes. The portal is fully mobile-ready in the browser, and a branded customer ordering app is available on the Apple App Store and Google Play under your own brand. Trade customers can log in, see their agreed prices, browse, place orders, track deliveries and download invoices from a phone, useful for buyers in warehouses, on trade counters, in vans or on job sites.
Most wholesalers and distributors can be live within days, not months. There is no in-house development required. A typical onboarding looks like: • Discovery call to understand products, customers, pricing rules and integrations • Initial configuration of the portal and branding • Product catalogue and customer records imported • Customer-specific pricing rules set up • EPOS / ERP / accounting integration where needed • Pilot with a small group of customers • Wider rollout to the full trade base
Your product catalogue, customer records and customer-specific pricing are imported during onboarding, and the portal connects to your existing ERP, accounting or EPOS system rather than replacing it. Because it is not a rip-and-replace, you keep your back-office and the portal syncs orders, products, stock and invoices both ways. Most wholesalers pilot with a small group of customers first, then roll out to the wider trade base.
Yes. The portal connects to your existing back-office systems through native integrations and APIs, so orders, products, customers, stock and invoices stay in sync, in real time and both ways. Supported ERPs include SAP and SAP Business One, Microsoft Dynamics 365 (Business Central and Finance & Operations), Oracle NetSuite, JD Edwards, Sage (200, 50 and Intacct), Unleashed, Epicor (Kinetic and Prophet 21), Infor (M3, LN, SyteLine), Acumatica, Odoo, IFS, and IBM iSeries / AS400. Accounting and ecommerce integrations include Xero, QuickBooks, Amazon, eBay, Etsy, Shopify, WooCommerce and BigCommerce. Custom and in-house systems are supported via API access and webhooks.
Yes. Reps can log in as any of their accounts, see that customer's agreed prices and credit, and place an order on their behalf. Every order placed by a rep is tagged with who placed it, so head-office sees the full audit trail. Reps can also build quotes from the field, leave visit notes against an account, spot customers who have gone quiet, and link straight to the JustSell Sales Rep App for in-the-van mobile ordering.
Yes. A single trade account can have multiple users, each with their own login, buyer role and permissions, so a whole purchasing team can order under one account. Approval flows let a senior buyer sign off orders above a set value before they are placed, branch access limits each user to their own site, and every order records who placed it, giving head office a clear audit trail.
Yes. The portal supports multi-currency pricing (GBP, EUR, USD, AED, CHF, PLN, SEK, CAD and 30+ more) and multi-language interfaces (English, French, German, Spanish, Arabic, Polish, Italian, Dutch and more), per customer. You can also run multiple region-specific storefronts (UK, EU, US, Middle East) from one back-office, with the right tax treatment (UK VAT, EU OSS, US sales tax, customs duties), region-specific shipping, and country-specific product catalogues.
Yes. The portal supports cXML, OCI and PunchOut 2.0, so enterprise buyers using procurement platforms like Coupa, SAP Ariba, Oracle Procurement, Jaggaer, Basware and Ivalua can punch out to JustSell, build a cart at their contract pricing, and return the cart to their procurement system for PO approval. Approved POs flow back to your system as orders, with line items, references and approval audit trail intact. This is what makes it possible to sell to large corporate customers who only buy through their procurement system.
The portal is built for enterprise trade, with security and compliance taken seriously: • GDPR-ready data handling and DPA available on request • ISO 27001 aligned controls for information security • PCI DSS compliant payment processing (no card data touches our servers) • SOC 2 control framework for confidentiality and availability • 99.9% uptime SLA, with real-time status page • UK and EU data residency options Authentication supports SSO (SAML, OIDC), MFA and role-based permissions per user.
No. JustSell uses a fixed monthly subscription. There is no per-order fee, no percentage-of-revenue fee, and no commission, regardless of how many orders or how much revenue flows through the B2B Customer Portal. This matters for B2B because order values are often high, a single order for cement, lubricants, supplements, salon stock or building materials can be worth hundreds or thousands. The more your customers order, the more valuable 0% commission becomes.
The portal is used across wholesale and distribution sectors with regular trade customers, account-based pricing and repeat orders: • Builders merchants and construction supplies • Building materials • Automotive parts and lubricant distribution • FMCG and healthcare distribution • Specialty food and health • Health and beauty wholesale • Alternative health and beauty (CBD, wellness, naturals) • Specialty manufacturing The core portal is the same in every sector, only the catalogue, pricing rules and branding change.
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