Give Every Trade Customer
A Self-Serve Store
Let customers reorder, check live prices, track orders, download invoices, view credit limits and shop offers from one simple portal.
Trusted by businesses worldwide
Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.
OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.
Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.
Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.
The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.
Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.
MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.
Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.
The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.
Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.
OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.
Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.
Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.
The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.
Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.
MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.
Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.
The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.
Still taking B2B orders the hard way?
B2B customers do not want to wait for replies just to place the same order again.
Without JustSell Customer Portal
Order chaos · 24/7 admin
WhatsApp · 9:42 AM
"What's the trade price for the cement bags?"
Missed call · 9:55 AM
"Can you send invoice 38274?"
Email · 10:14 AM
"URGENT: where is my order?"
WhatsApp · 10:30 AM
"Same order as last week pls"
What's slowing you down
With JustSell Customer Portal
Customers self-serve · Team breathes
Reorder placed
Same as last week · 12 items · £284.40
Invoice 38274 downloaded
Self-served · No call needed
Trade price visible
£12.40 · Account-specific · Live
Order tracked
Out for delivery · ETA 2:30 PM
What you get back
24/7
Customer ordering
60%
Fewer order calls
< 30s
Repeat order time
0%
Commission on sales
A dashboard built for B2B buyers
The customer portal dashboard gives buyers the information they need as soon as they log in. No clutter. No hunting around.
Win the reorder before a faster supplier does
Repeat business drives 60-70% of wholesale revenue, yet most trade customers still spend 15 minutes a week rebuilding the same basket. JustSell collapses that into a single tap. Buyers reorder last week's order, fire a saved standing basket, scan SKUs or upload a CSV, whichever fits their workflow. Faster orders, fewer abandoned baskets, and a buyer who has no reason to call your competitor.
- One-tap reorder from last order
- Saved weekly standing basket
- Frequently bought, ranked by use
- CSV / Excel SKU upload
- Mobile barcode + SKU quick-add
Live contract pricing, no "confirm my price" emails
B2B buyers do not shop on price tickets. They buy on the contract you negotiated with them. The moment a trade customer sees a generic list price instead of their agreed rate, you have lost trust and given them a reason to phone for confirmation, or worse, phone your competitor. JustSell pulls each account's exact contract price, tier discount and live volume break straight from your ERP, so buyers see what they are actually paying before the basket is built.
- Account-specific contract pricing from ERP
- List price crossed out, savings visible
- Automated tiered volume breaks
- Promo + rebate badges per account
- Live stock by pack size + branch
Customers see what they owe, you stop sending reminders
Late payment is the silent killer in B2B. UK wholesalers wait an average of 57 days to get paid, and AR teams burn hours every week chasing invoices customers swear they never received. The portal puts statements, due invoices, payment history and credit limits one click away, with a live running balance so accounts self-manage before they hit a stop. Customers settle faster because everything they need to pay is in front of them.
- Live credit limit + utilisation gauge
- Outstanding + overdue invoice view
- One-click invoice + statement download
- Self-serve payment history
- Credit notes + dispute log
- Stop-credit warning before checkout
End the "where's my order?" calls that burn your team
Up to four in ten support calls into a wholesale office are the same question: where is my order? Each one costs your team 6-8 minutes and tells the customer they are not in control of their own account. JustSell replaces every one of those calls with a live, self-serve tracking page, pulled straight from your warehouse, picking system, courier and ERP, so buyers see exactly what is happening from raise to doorstep. Your phones go quiet, your CSAT goes up.
- Real-time order status from picking to POD
- Driver-confirmed delivery windows
- Proof of delivery + signature download
- Part-delivery + back-order visibility
- One-tap reorder from any past delivery
Close the quote in the portal, not in a 14-email thread
The average B2B quote dies after four unanswered emails. Reps lose hours rebuilding pricing, finance loses sight of margin, and buyers lose patience and shop around. JustSell ends the PDF-and-pray cycle: customers request a quote, see live prices, ask questions inline, negotiate volume, and approve with one click, straight into a live order with the same line items and references. Reps close in days instead of weeks, and finance has full traceability from quote ID to invoice.
- Request a quote on any product or basket
- In-line negotiation + threaded comments
- One-click approval into a live order
- Quote expiry + automated reminders
- Rep + buyer audit trail end-to-end
Turn every login into a selling opportunity
WhatsApp broadcasts work once. After that, your trade offers vanish into 200-message group chats and are gone in an hour. The portal flips that on its head: every time a customer logs in to reorder, you decide what they see, account-specific deals, new-line launches, clearance to clear dead stock, rebate progress, and bundle pricing that only certain accounts qualify for. The result is a merchandising channel you actually control, with offers that land in front of the exact buyer who can act on them.
Built for whole trade teams, not just one buyer
Real B2B accounts have multiple buyers, site managers, accounts staff, branch buyers and head-office approvers. Give every team member their own login, the right level of access, and clear approval flows.
Plug into the systems you already run
Keep your ERP as the single source of truth. The B2B Customer Portal syncs orders, pricing, stock, customers and invoices both ways, in real time, no rip-and-replace.
Connects to leading ERPs
Business One & ECC
Business Central & F&O
Cloud ERP
Sage 200, 50 & Intacct
Oracle EnterpriseOne
Wholesale inventory ERP
Kinetic & Prophet 21
M3, LN & SyteLine
Cloud ERP
Open ERP suite
Industrial ERP
AS/400 systems
Business One & ECC
Business Central & F&O
Cloud ERP
Sage 200, 50 & Intacct
Oracle EnterpriseOne
Wholesale inventory ERP
Kinetic & Prophet 21
M3, LN & SyteLine
Cloud ERP
Open ERP suite
Industrial ERP
AS/400 systems
Two-way real-time sync
Orders, customers, products, stock and invoices stay aligned across systems, with no overnight batch jobs.
ERP-driven pricing
Customer-specific prices, contract rates and volume tiers flow straight from your ERP into the portal.
Live stock & availability
Customers see real warehouse stock by SKU, branch and pack size, not stale snapshots.
No rip-and-replace
Keep your ERP, accounting and EPOS systems. The portal sits on top, secured by API and webhooks.
All product names, logos and brands are trademarks of their respective owners and are used here only to indicate compatibility.
Stock across every branch, in one basket
The B2B Customer Portal isn't a webshop with an API bolted on. It's built directly on your ERP, so customers see live stock from every warehouse, branch and 3PL, every time they log in.
Pricing, credit, invoices and orders flow both ways in real time. No middleware. No overnight batch jobs. No stale snapshots that disappoint a buyer at checkout.
- Live stock from every warehouse, branch and 3PL
- Customer-specific pricing flows straight from your ERP
- Two-way sync of orders, invoices, credits, statements
- No middleware, no rip-and-replace, no batch jobs
Sell to enterprise buyers on their procurement system
Large corporate customers buy through procurement platforms, not email. The portal supports cXML, OCI and PunchOut 2.0, so your products show up inside their system, and approved orders flow back to yours, automatically.
Compatible procurement platforms
cXML, OCI & PunchOut 2.0
Round-trip cart hand-off between your buyer's procurement system and the JustSell portal.
PO-driven workflow
Buyer raises a PO in their system, the order lands in yours, all line items, references and approvals intact.
Audit-friendly approvals
Multi-step approval flows respected by both systems, with a full audit trail per order.
PO & invoice terms supported
Match enterprise accounts payable processes: net 30, net 60, consolidated invoices, e-invoicing.
Trade buyers don't shop, they restock
Set up the orders that repeat once, and let the portal keep running them. Standing orders, auto-replenishment, subscriptions and multi-branch delivery, all live in one place buyers actually use.
Standing orders
The same basket fires every week, fortnight or month, automatically. Customers can edit lines, skip a delivery or pause without calling your team.
Auto-replenishment by stock level
Buyers set a minimum stock level per SKU. When their counted stock drops below it, the portal raises a top-up order on their behalf, ready to ship.
Subscription-style consumables
Customers subscribe to the products they always need, at a guaranteed price. Great for cleaning supplies, oils, filters, packaging and shop-floor consumables.
Multi-branch & central ordering
Head-office places one order, the portal splits delivery across customer sites, applies branch-specific pricing, and keeps spend visible to the centre.
Smart reorder suggestions
The portal nudges buyers about items that look due based on order history and consumption pace. One tap adds them to the next basket.
Buying calendar & alerts
Customers see upcoming scheduled orders on a calendar, can adjust before they fire, and get email or push alerts the day an order is about to release.
Sell to trade customers in every market you serve
Run UK, EU, US and Middle East trade stores from one back-office. Customers see their own currency, language, tax treatment and product range as soon as they log in.
Currencies supported
Languages supported
Multi-currency pricing
GBP, EUR, USD, AED and 30+ currencies, per customer.
Multi-language portal
English, French, German, Spanish, Arabic, Polish and more.
Multi-storefront
Run UK, EU, US and Middle East stores from one back-office.
VAT, sales tax & duties
UK VAT, EU OSS, US sales tax and customs duties handled per region.
Region-specific shipping
Different couriers, lead times and pickup options per country.
Country-specific catalogues
Show only the products and pack sizes allowed in each market.
Less admin for your team, a better experience for customers
Outcomes that actually move the needle, for your customers, your team, and your margin.
Reduce order calls
Customers place repeat orders without phoning your team. Office lines stay clear for real exceptions.
Improve customer retention
Buying from you becomes easier than buying from competitors. Logged-in customers stay loyal.
Sell more from existing customers
Promote offers, new items and usual products inside the portal to grow basket size every visit.
Fewer accounts interruptions
Invoices, credit notes and statements are available 24/7. Accounts focus on real work.
Everything included in the portal
Built end to end for B2B, no plug-ins, no commission, no missing pieces.
Ordering
6 features
- Quick order
- Repeat order
- Saved baskets
- CSV upload
- Favourites
- SKU search
Account
4 features
- Credit limit
- Outstanding balance
- Payment terms
- Account status
Billing
4 features
- Invoices
- Credit notes
- Statements
- Payment history
Orders
4 features
- Order history
- Delivery status
- Proof of delivery
- Reorder buttons
Pricing
4 features
- Customer-specific pricing
- Trade prices
- Contract pricing
- Volume discounts
Promotions
5 features
- Offers
- New items
- Clearance deals
- Rebate progress
- Back-in-stock alerts
Quotes
4 features
- Request quote
- Approve quote
- Quote expiry
- Quote-to-order
Users
4 features
- Multi-user accounts
- Buyer roles
- Approval flows
- Branch access
Support
3 features
- Messages
- Support tickets
- Account manager contact
Integrations
6 features
- SAP, Dynamics 365, NetSuite, Epicor
- Sage 50, 200 & Intacct
- Xero & QuickBooks
- Amazon, eBay, Etsy marketplaces
- Shopify, BigCommerce, WooCommerce
- API access & custom webhooks
How We Stack Up
See how the JustSell B2B Customer Portal compares to other B2B platforms. No hidden costs, no surprises.
JustSell
Native ERP integration, no middleware
JustSell
Native, two-way real-time
Shopify Plus
Via apps + middleware
Real-time order & inventory sync
JustSell
Live, two-way
Shopify Plus
App-based sync
Tiered pricing & contract catalogues
JustSell
Customer-specific, ERP-driven
Shopify Plus
Plus only, B2B catalogs
Customer self-service portal
JustSell
Built-in, fully branded
Shopify Plus
B2B portal (Plus add-on)
Native PIM (product info management)
JustSell
Built-in + ERP sync
Shopify Plus
Catalogue only
Role-based access & approval flows
JustSell
Built-in
Shopify Plus
Built-in (Plus)
PunchOut, cXML & OCI procurement
JustSell
Native, round-trip
Shopify Plus
Via apps
Sales rep field app
JustSell
Built-in
Shopify Plus
Via apps
Commission on B2B sales
JustSell
0% Forever
Shopify Plus
2.15% + plan fees
Public pricing transparency
JustSell
Public flat fee
Shopify Plus
Public + variable
Comparison reflects publicly available information at the time of publication. Verify with each platform before making a decision.
Why customers prefer a portal over manual ordering
The same workflow, through two very different doors.
Manual ordering
Phone · WhatsApp · Email back-and-forth
In a queue · 9:42 AM
"Still waiting on a callback to place this week's order."
Email · 2 days ago
"Could you send last month's invoice when you get a sec?"
Voicemail · Yesterday
"Has my order shipped yet? The driver hasn't arrived."
What customers put up with
JustSell Customer Portal
Logged in · Self-served · 24/7
Reordered in 28 seconds
Repeated last week's basket,12 items · £284.40
Invoice 38274 downloaded
Self-served · No call needed
Live delivery tracking
Out for delivery · ETA 2:30 PM confirmed
What customers get instead
Book a call with an expert
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Frequently asked questions
Everything you need to know about the JustSell B2B Customer Portal
Still have questions?
Visit our FAQ page→