
Food & drink
Ambient, chilled and frozen wholesalers and foodservice suppliers.
Chilled, ambient & frozen · weekly standing orders
Launch a branded trade portal and mobile ordering app for your customers, connect it straight to your ERP and accounting, and keep 100% of every sale. One platform for wholesale, retail and direct-to-consumer, with 0% commission, built for distributors.

Trusted by businesses worldwide

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.
Manual order entry, emailed price lists and commission fees quietly eat your margin and your team's time. JustSell digitises trade ordering on one platform that connects to the systems you already run.
Orders arrive by phone, email and WhatsApp
Staff manually check stock and pricing
Repeat customers keep asking for invoices and past orders
Sales reps and office staff work from different information
Errors happen when prices or quantities are typed by hand
Customers log in and place orders themselves
Pricing is shown based on the customer account
Stock availability is easier to manage and track
Repeat ordering becomes much faster
Office staff, reps and customers work from the same system
A private wholesale trade portal, a public retail storefront and a branded mobile ordering app, all from one catalogue and one stock pool.
0% commission on every order and your own choice of payment processor. A fixed monthly fee instead of a percentage that scales with your volume.
Real-time, two-way integration with your ERP and accounting systems, so products, stock, pricing and orders are always in sync.
Distribution runs on volume and thin margins, so a platform that takes a slice of every order costs you a fortune. JustSell charges a fixed monthly subscription and takes 0% commission, on wholesale, retail and direct-to-consumer orders alike. Plug in your own payment processor, or let trade customers buy on account.

Stop emailing spreadsheets and re-keying special prices. Set contract pricing, tiered volume discounts and per-account price lists once, and JustSell applies the right price automatically the moment a customer logs in, while the public still sees your RRP.

Give every trade customer their own branded ordering app and a self-service portal, so they reorder in seconds, see live stock and track orders themselves, instead of phoning or emailing your team to type up every order.

Equip reps and van-sales drivers to place and manage orders on the move, even offline, with live stock and each customer's own pricing. Reps stay credited with the account when customers self-serve, so you digitise ordering without upsetting your sales team.

Up to four in ten calls into a trade office are the same question, where is my order. JustSell replaces them with live, self-serve tracking pulled from your warehouse, courier and ERP, so buyers see exactly where every order is, from picking to doorstep, and your phones go quiet.
Track trade versus retail revenue, top accounts, repeat rates, margin and rep performance in one live dashboard, so you spot the accounts to grow, the lines to push and the margin to protect, without exporting a single spreadsheet.

Trade buyers rarely browse, they reorder. JustSell gives them a quick order pad, CSV and spreadsheet upload, saved lists and reusable templates, so big repeat orders take seconds. Retail shoppers get one-tap favourites and reorder too, so every customer buys faster.

Cut the back-and-forth with your finance team. Trade accounts view statements, download invoices and credit notes and pay on account online, in full or part. Retail customers pay securely by card at checkout and get instant receipts, all through your own payment processor at 0% commission.

Your largest accounts buy through their own procurement platforms. JustSell connects with cXML and OCI punchout and EDI, so buyers shop your live, contract-priced catalogue from inside SAP Ariba, Coupa or Oracle, and orders, dispatch notes and invoices flow back automatically. The same platform still runs your public retail and direct-to-consumer storefront, so you serve enterprise and retail from one system.

JustSell connects to your ERP and accounting software with real-time, two-way sync, so your warehouse, finance and ecommerce always agree. No middleware headaches, no double data entry, no overselling.





Credit limits, net-30 / net-14, PO numbers and on-account checkout for trade buyers.
Live availability across every depot, synced from your ERP, so reps and buyers never oversell.
Orders route to the nearest depot with stock, cutting delivery times and carriage across your network.
Buyers request a quote, your rep prices it on contract terms, and it converts to an order in one tap.
Multiple logins per account with roles, spend approvals and head-office to branch hierarchy.
Recurring and scheduled reorders for regular buyers, locking in predictable weekly volume.
AI search finds the right SKU fast, and turns emailed order lists into priced, ERP-ready orders.
Multi-currency, multi-language and multi-tax per customer group, ready for export and cross-border trade.
Built-in email campaigns and automated reminders win back dormant accounts and prompt regular customers to reorder.
From food and drink to building materials, JustSell is configured around how your sector actually orders, prices and delivers.

Ambient, chilled and frozen wholesalers and foodservice suppliers.
Chilled, ambient & frozen · weekly standing orders

Building materials, timber and construction supplies distribution.
Account credit · branch collection & delivery

Cash & carry, grocery and fast-moving consumer goods wholesalers.
Cash & carry pricing · bulk & multi-buy

Automotive, manufacturing and janitorial / sanitary supplies.
Part-number search · same-day depot routing

Vape, e-liquid and e-cigarette wholesalers and trade distributors.
Tiered trade pricing · age-restricted SKUs

Vitamins, supplements, sports nutrition and natural wellness distributors.
Subscription reorders · batch & expiry control
Trade accounts log into their own portal; retail shoppers browse your public storefront, each on web or your branded app.
Customers find products by category, search term, code or saved lists.
Trade accounts get customer-specific pricing, discounts and agreed terms; retail customers see your public prices, all applied automatically.
Customers check out directly or request a quote, depending on your process.
Orders come into your admin area, so your team processes them clearly.
The next order is easier, from history, favourites or saved product lists.
Your customers are busy. They do not always want to wait for a call back, ask for the same price again or search through old emails to repeat an order. With JustSell, trade and retail buyers get a smoother way to buy, while you keep your business in control.
JustSell is not only for customers. It helps your internal teams work with less pressure.
Reps focus on relationships, bigger accounts and new opportunities instead of chasing simple repeat orders.
Staff spend less time retyping orders, checking old emails or answering the same account questions.
Owners and managers get visibility of online orders, customer activity, product demand and sales performance.
Staff support walk-in and account customers with clearer product, pricing and order information.
With account information, invoices and payments connected, finance reduces back-and-forth on customer accounts.
A normal e-commerce website is built for simple retail selling. A distributor needs more.
Same pricing for every buyer
Built for one-off purchases
Simple product pages
Limited account workflows
No sales rep support
Basic checkout
Retail-only, no trade accounts
Often commission or app-heavy
Customer-specific trade pricing and public retail prices
Built for repeat wholesale, retail and direct-to-consumer ordering
Rich catalogue with specs, variants and account access
Trade portal and public retail storefront
Sales rep ordering tools
Order, quote and account-based workflows
Built around wholesale and distribution operations
0% commission on JustSell online sales
See how JustSell compares with the other ecommerce platforms distributors evaluate. No hidden commission, no surprises.
JustSell
JustSell
0% forever
k-ecommerce
Quoted / custom
JustSell
Any processor
k-ecommerce
Integrations
JustSell
Your own native app
k-ecommerce
Web only
JustSell
Built-in, ERP-driven
k-ecommerce
Built-in
JustSell
Native, two-way
k-ecommerce
ERP-native
JustSell
One catalogue & stock
k-ecommerce
Wholesale + retail
JustSell
Built-in, offline
k-ecommerce
Not offered
JustSell
Built-in
k-ecommerce
Built-in
JustSell
One-tap reorder
k-ecommerce
Reorder
JustSell
cXML, OCI & EDI
k-ecommerce
Punchout add-on
Comparison reflects publicly available information at the time of publication. Verify with each platform before making a decision.
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Everything you need to know about ecommerce for distributors with JustSell.
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