Health supplements and specialty food products including protein, pre-workout, and wellness items

Ecommerce built for Specialty Food & Health Brands

The complete ecommerce platform for specialty food retailers, health supplement distributors, and wellness brands with allergen tracking, batch management, and integrated EPoS.

Trusted by businesses worldwide

Newvend

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers Homevalue

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts Limited

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronayne Tool & Machinery

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST ITR

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low Cost Minibus UK

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

VBA

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Newvend

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers Homevalue

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts Limited

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronayne Tool & Machinery

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST ITR

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low Cost Minibus UK

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

VBA

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Guaranteed growth or your money back

We're your dedicated growth partner for specialty food and health & wellness. If you don't see results after switching to JustSell, we'll refund you.

9%
9%

Zero commission fees

Keep 100% of your revenue. No transaction fees, no hidden charges, no surprises.

Can you help me set up allergen labelling for our products?

Of course! I can jump on a call right now and walk you through it.

That would be amazing, thank you!

Real people, real support

Named contact. No bots. No queues. Just expert help when you need it—included at no extra cost.

The challenges facing specialty food & wellness businesses

Managing complex product information including allergens, nutritional data, and certifications across hundreds of SKUs

Coordinating wholesale distribution with retail operations for perishable and date-sensitive products

Keeping up with evolving food safety regulations and health supplement compliance requirements

Tracking batch numbers, expiry dates, and shelf life across multiple product lines and locations

Allergen Compliance

Batch Tracking

Wellness Focus

Multi-channel

One platform for retail and wholesale

JustSell combines retail ecommerce, wholesale B2B portal, integrated EPoS, and compliance tools into a single system built for health and food businesses.

Health & wellness storefront

Online store with allergen filtering, nutritional information, dietary category browsing, and customer accounts for retail shoppers.

  • Allergen & dietary filters
  • Nutritional info display
  • Subscription & auto-reorder

Wholesale B2B portal

Dedicated wholesale accounts with volume pricing, minimum order quantities, and credit terms for health food shops and wellness centres.

  • Volume-based pricing tiers
  • Bulk ordering & credit terms
  • Sales rep order placement

EPoS & compliance tools

Integrated retail point of sale with batch tracking, expiry management, allergen alerts, and food safety compliance reporting.

  • Batch & expiry tracking
  • Allergen alert system
  • Food safety documentation

Powerful apps for your team and customers

Mobile apps for sales reps, customers, and product management on the go.

Map
All (24)Health StoresDue Visit

Wellness Hub

GreenLife Organics

Last visit: 3 days ago

Active

Orders

48

Revenue

£22.5k

Distance

2.1 mi

Today's Route

8 accounts • 24.3 mi

On Track

Sales Rep App

Empower your wholesale team to take orders in the field. Access live pricing for supplements, superfoods, and organic products, stock levels, and customer history on mobile.

Take orders with real-time stock and pricing

View customer order history and preferences

Route planning to visit wholesale accounts

Track sales targets and performance

Works offline: reps can place orders and update details which automatically sync when back online.

Key features for specialty food & wellness businesses

Everything you need to manage health food retail, wholesale distribution, supplement inventory, and compliance across all channels.

Wholesale accounts

Manage B2B wholesale customers with volume pricing, credit terms, and bulk ordering for specialty food and wellness products.

Tiered pricing

Set different prices for retail, wholesale, and distributor tiers with automatic discounts for supplements, superfoods, and organic products.

Real-time inventory

Track stock levels across multiple locations with batch tracking, expiry date management, and variant control for dietary categories.

Allergen & Compliance

Built-in allergen labelling, nutritional information display, and regulatory compliance tracking for food and supplement products.

Click & collect

Customers can order online and collect from your retail locations or wellness centres.

Sales Rep App

Field reps can take wholesale orders on-site with live pricing and stock levels for health food and supplement ranges.

EPoS integration

Seamless sync between your health food store and online sales with unified reporting across all channels.

Social media management

Sync products to social media channels and manage promotions for your wellness brand directly from your platform.

Payment Flexibility

Freedom to use any payment provider

Unlike other ecommerce platforms, JustSell allows you to choose your own payment processing company. You're not tied to providers that charge excessive fees or commissions on your specialty food and wellness product sales.

  • Credit & debit cards
  • PayPal & Stripe
  • Direct debit & standing orders
  • Cash on delivery or collection
  • Open banking or any payment processor

Credit cards

PayPal & Stripe

Direct debit

Cash on delivery

Open banking

How it works

Getting started with JustSell for your specialty food and wellness business is simple. We handle the setup and configuration.

01

We learn your business

We understand your specialty food and wellness operations, product ranges, compliance needs, and growth objectives.

02

We configure your platform

Custom setup for your product catalog with allergen data, nutritional info, pricing tiers, and integrations with your existing systems.

03

Launch & scale

Go live with ecommerce, wholesale portal, EPoS, and mobile apps fully integrated for your health and wellness business.

How We Stack Up

See how JustSell compares to other platforms. No hidden costs, no surprises.

JustSellJustSell
ShopifyShopify

Commission Fee

JustSell

0% Forever

Shopify

2.15–2.9% + $0.30

All Core Features

JustSell

Yes

Shopify

No, paid add-ons

Native Mobile Apps

JustSell

Yes

Shopify

Web optimized only

Account Manager

JustSell

Dedicated agent, calls

Shopify

Chat, email, community

Wholesale Portal

JustSell

Built-in

Shopify

Paid/complex add-ons

Multi-channel Sync

JustSell

Yes

Shopify

Limited/paid sync

ERP/CRM Integration

JustSell

Native

Shopify

Paid apps or API

Custom Pricing

JustSell

Yes

Shopify

Limited/single discount

Payment Gateway

JustSell

Any gateway, no tie-in

Shopify

Shopify Payments preferred

Pricing and features are accurate as of the date published. We encourage you to verify this information with each platform before making a decision.

B2B Customer Portal

Give Your Specialty Food & Health Customers
Their Own Buying Hub

Delis, cafes, farm shops and independent retailers need batch and dietary information visible at order time, not buried in emails. The B2B Customer Portal makes specialty ordering effortless.

Batch & dietary info live
Seasonal stock alerts
Reorder favourites
Independent retailer accounts
JustSellJustSell

Credit Available

£7,250

Outstanding

£2,750

Pending Orders

4

This Month

£12,430

Recent Orders

SHOP ALL

Received

ORD-SF-3284

Pending
£284.40

Received

ORD-SF-3197

Shipped
£412.80

Received

ORD-SF-3098

Delivered
£198.60
Live · 24/7

Book a call with an expert

Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.

Branded Customer Ordering App

Cafes. Delis. Farm shops. Independent retailers.

A branded app for your specialty food and health trade

Small frequent orders, often placed mid-service. Your app shows batch info, allergen and dietary flags, and the exact pack size, so reordering is fast and confident.

  • Batch, allergen and dietary info on every product
  • Reorder this week's usuals in one tap
  • Schedule delivery around opening hours
  • New product and seasonal range push alerts
0% commission App Store & Google Play Your branding

JustSell

Hi Cafes 👋

Your usuals

Batch, allergen and dietary info on every product

Reorder this week's usuals in one tap

Schedule delivery around opening hours

Open my account

Frequently asked questions

Everything you need to know about JustSell for specialty food & health businesses

Still have questions?

Visit our FAQ page