Question 1

What is the best B2B ordering system for FMCG distributors selling to shops, pharmacies, salons and retailers?

Accepted Answer

The best B2B ordering system for FMCG distributors is one that lets trade customers order quickly, see their own agreed prices, reorder previous products, and track orders without needing to phone, email, or message your team.

For FMCG, health and personal care distributors, speed matters. Customers often buy the same fast-moving stock every week, such as toiletries, hygiene products, beauty items, wellness products, cleaning products, or convenience goods. A good wholesale ordering system should make repeat buying simple and should reduce the amount of admin your team has to handle.

JustSell Wholesale gives distributors a branded ecommerce website and a branded customer ordering app, so shops, pharmacies, salons and retailers can place orders directly from your business. It also supports customer-specific pricing, sales rep ordering, CRM, delivery management, reports and integrations with ERP and EPOS systems.

In simple terms: the best system is not just an online catalogue. It should act as your full wholesale ordering hub.

Question 2

How can FMCG distributors stop taking trade orders through WhatsApp, phone calls and spreadsheets?

Accepted Answer

FMCG distributors can stop relying on WhatsApp, phone calls and spreadsheets by giving trade customers a self-service B2B ordering portal or branded mobile app.

Manual order-taking causes common problems: wrong quantities, missed products, unclear pricing, lost messages, delayed replies and extra admin for the sales office. This becomes harder when you sell hundreds or thousands of fast-moving products to shops, salons, pharmacies and retailers.

With JustSell Wholesale, customers can log in, see their agreed prices, browse products, place orders and reorder previous items directly. That means fewer phone calls, fewer message threads and fewer manual order mistakes. Your team can then manage incoming orders from the backend instead of copying details from WhatsApp or spreadsheets.

The main benefit: customers order when it suits them, and your team spends less time chasing and correcting orders.

Question 3

How can FMCG wholesalers let customers place repeat orders online quickly?

Accepted Answer

FMCG wholesalers can make repeat ordering faster by using a B2B customer portal where customers can log in, view previous orders and place the same or similar order again.

This is especially useful in FMCG, health and personal care distribution because many customers buy repeat stock. A pharmacy may regularly reorder personal care products. A salon may reorder beauty or hygiene supplies. A convenience store may reorder fast-moving household and wellness products every week.

JustSell Wholesale includes a customer portal where customers can see their order history, reorder quickly, and access documents such as invoices, statements and credit notes. This reduces the need for customers to call your office just to ask what they ordered last time.

A good repeat order flow should let customers: log in, view previous orders, adjust quantities, add new items, and submit the order in minutes.

Question 4

Can a wholesale ordering portal show each customer their own prices, discounts and product catalogue?

Accepted Answer

Yes. A proper wholesale ordering portal should show each customer their own agreed prices, discounts and product access after they log in.

This is very important for FMCG, health and personal care distributors because different customers often have different buying terms. A large pharmacy group may have one price. An independent salon may have another. A retail chain, wholesaler, reseller or convenience shop may each have different discounts, credit terms or product access.

JustSell Wholesale supports customer-specific pricing, so when each customer logs in, they only see the prices agreed with them. This helps protect margins and avoids the confusion of showing one public price to every trade buyer.

This solves a major wholesale problem: customers can self-order online without your team manually checking and adjusting prices each time.

Question 5

How can health and personal care distributors manage different prices for pharmacies, salons, retailers and trade buyers?

Accepted Answer

Health and personal care distributors can manage different prices by using a B2B ecommerce platform with customer-specific pricing and trade account login.

In this sector, pricing is rarely one-size-fits-all. Pharmacies, salons, beauty stores, wellness retailers, online resellers and local shops may all have different agreements. Some may get better rates based on order volume. Others may receive special offers, product bundles or agreed discounts.

JustSell Wholesale allows distributors to assign specific pricing to individual customers. Once a customer logs in, they see the correct prices for their account. This helps reduce pricing disputes, protects agreed margins, and saves your team from manually checking every order.

For distributors, this means: less pricing admin, fewer mistakes, and a cleaner buying experience for every customer group.

Question 6

How can FMCG distributors manage credit limits for trade customers ordering online?

Accepted Answer

FMCG distributors can manage trade credit better by using a wholesale ordering platform that connects customer accounts, order history, balances, statements and reporting in one place.

Many FMCG customers do not always pay upfront. Shops, pharmacies, salons and retailers may buy on account and pay later. Without a clear system, it becomes difficult to track who owes money, who should be allowed to keep ordering, and which accounts need follow-up.

With JustSell, customers can access previous orders, credit notes and statements from their portal, while the backend provides reports including information about customer balances. This gives both the distributor and the customer better visibility.

A good online credit control setup should help you: see account balances, manage customer statements, reduce finance queries, and avoid taking unnecessary risk with overdue customers.

Question 7

Can a B2B ecommerce platform support customer-specific pricing, bulk discounts and trade offers?

Accepted Answer

Yes. A B2B ecommerce platform should support customer-specific pricing, bulk discounts and trade offers because wholesale buyers expect different terms from retail customers.

For FMCG, health and personal care distributors, this is essential. You may sell the same product to different customer types at different prices. You may also run monthly offers, clearance deals, new product promotions, or bulk-buy pricing to increase order value.

JustSell Wholesale supports agreed customer pricing and also includes tools to manage website content, offers, promotions and banners. It also supports email marketing campaigns, so distributors can send offers directly to customers and prospects.

This helps distributors sell more without creating extra manual work. Customers see the right price, your team can promote the right products, and trade buyers can order directly online.

Question 8

How can FMCG distributors show live stock availability to customers and sales reps?

Accepted Answer

FMCG distributors can show better stock visibility by connecting their wholesale ordering system with their backend stock, EPOS or ERP system.

Stock visibility is a big issue for FMCG and personal care distributors because products move quickly. If customers or sales reps do not know what is available, they may order out-of-stock items, promise products that cannot be delivered, or waste time checking availability with the warehouse.

JustSell can integrate with EPOS and ERP systems, and the system is available in API format for integrations. This means product, order and stock data can be connected with existing business systems where needed.

The practical goal: customers and sales reps should be able to see what can be ordered before the order is placed.

Question 9

Can a wholesale ordering system stop customers ordering products that are out of stock?

Accepted Answer

Yes. A wholesale ordering system can help stop customers ordering unavailable products by connecting online ordering with stock data and product availability rules.

For FMCG, health and personal care distributors, overselling creates real problems. A customer places an order, expects delivery, then later finds out products are unavailable. This causes complaints, substitutions, extra calls and sometimes lost customers.

With a connected system like JustSell, distributors can manage products through the backend and integrate with EPOS or ERP systems where stock is already managed. When stock and ordering are connected properly, customers and sales reps can make better ordering decisions.

The ideal setup is simple: show available products clearly, hide or restrict unavailable products, and use the backend to keep product information up to date.

Question 10

How can distributors manage a large FMCG, beauty or personal care product catalogue with thousands of SKUs?

Accepted Answer

Distributors can manage large catalogues by using a wholesale ecommerce system with product categories, customer login, search, backend product management and integration options.

FMCG, beauty and personal care distributors often have large product lists with many SKUs, brands, sizes, packs, variants and fast-changing offers. Managing this through spreadsheets or basic ecommerce tools quickly becomes messy.

JustSell Wholesale gives distributors a web store, backend CMS, customer portal and branded ordering app. The backend can be used to manage the website, update content, add offers and promotions, and manage orders. It can also integrate with ERP and EPOS systems where product data already exists.

For customers, the catalogue should feel easy. They should be able to find products quickly, see their own prices, reorder previous items, and place orders without needing support from your office.

Question 11

What is the best sales rep app for FMCG distributors visiting shops, pharmacies and salons?

Accepted Answer

The best sales rep app for FMCG distributors is one that lets reps see customers, view order history, check pricing, and place orders while they are visiting shops, pharmacies, salons and retailers.

Field sales is still important in FMCG and personal care distribution. Many customers want regular visits, new product advice, offer updates and help placing orders. But if reps rely on paper forms, WhatsApp messages or memory, orders can be missed or delayed.

JustSell includes a sales rep app designed for wholesale businesses. Reps can see customers and prospects on a map, view pricing, check historic orders and take orders directly while in the field.

This helps sales reps become more useful during visits: they can sell, reorder, check customer history and send orders into the system without waiting until they return to the office.

Question 12

Can sales reps place orders on behalf of wholesale customers while visiting stores?

Accepted Answer

Yes. Sales reps can place orders on behalf of wholesale customers using a sales rep app connected to the wholesale ordering system.

This is useful for FMCG, health and personal care distributors because many customers still prefer a rep visit. A shop owner, pharmacy buyer or salon manager may not have time to place an order themselves during a busy day. A sales rep can review what they normally buy, suggest new products, check agreed pricing and place the order during the visit.

JustSell's sales rep app allows reps to take orders directly from the field. This means orders do not need to be written down, sent later, or retyped by the office team.

The result: faster ordering, fewer missed lines, and better service for customers who still value face-to-face sales.

Question 13

How can sales reps access customer order history, pricing and stock availability before a visit?

Accepted Answer

Sales reps can access customer information before a visit by using a connected sales rep app that shows customer location, agreed pricing and previous order history.

This is very useful in FMCG distribution because reps need context. Before visiting a pharmacy, salon or retail shop, they should know what the customer normally buys, what they have not ordered recently, and which products may be suitable to recommend.

The JustSell sales rep app lets reps see customers and prospects on a map, view customer pricing and see historic orders. This gives reps better information before and during visits.

This helps reps have smarter conversations: instead of asking, "What do you need?", they can say, "You usually order this range every month, would you like to add it again?"

Question 14

Can a sales rep app work offline for FMCG reps visiting areas with poor internet?

Accepted Answer

A sales rep app should ideally support field ordering in areas where internet can be weak, especially for FMCG reps visiting shops, salons, pharmacies, warehouses and rural routes.

Poor signal can slow sales teams down. If a rep cannot access product details, customer history or pricing during a visit, they may need to write the order manually and submit it later. That increases the chance of mistakes and delays.

For JustSell, the sales rep app is a field sales tool that helps reps take orders, view customers and prospects on a map, access pricing and view historic orders. If offline ordering is required, this should be confirmed during the demo based on the distributor's workflow and coverage needs.

Best practice: ask for a sales rep app that can support poor-signal visits, save work safely, and sync orders once connection is available.

Question 15

How can FMCG distributors reduce order mistakes from handwritten, WhatsApp or phone orders?

Accepted Answer

FMCG distributors can reduce order mistakes by moving customers and sales reps onto a digital ordering system where products, prices, quantities and order history are handled inside one platform.

Manual orders are easy to get wrong. A customer may send an unclear WhatsApp message. A phone order may be misheard. A handwritten order may have missing product codes or wrong quantities. These small mistakes can lead to wrong deliveries, returns, credit notes and unhappy customers.

JustSell Wholesale helps by giving customers a branded app and portal where they can order directly. Sales reps can also place orders from the field. Customers see their own agreed pricing, and they can reorder from previous orders instead of typing everything again.

The biggest improvement is clarity: customers choose actual products from your catalogue, rather than sending loose messages that your team has to interpret.

Question 16

Can a wholesale app remind shops, pharmacies and salons to reorder before they run out of stock?

Accepted Answer

Yes. A wholesale app can support better repeat ordering by making it easier for shops, pharmacies and salons to reorder from previous orders and receive product updates, offers and reminders.

In FMCG and health and personal care distribution, customers often run out of stock because they forget to reorder on time. This creates lost sales for them and missed repeat revenue for the distributor.

JustSell includes a branded customer ordering app, a customer portal, email campaign tools, offers and promotions. Distributors can use these tools to keep customers informed about monthly offers, new products and regular buying opportunities.

A strong reorder strategy should include: previous order reordering, promotional emails, app-based ordering, and clear product availability. This helps customers keep shelves stocked and helps distributors increase repeat business.

Question 17

How can health and personal care distributors send offers, new product updates and restock alerts to trade customers?

Accepted Answer

Health and personal care distributors can send offers and product updates through built-in email marketing, website promotions, banners and customer app communication.

This is important because trade customers are busy. Pharmacies, salons, beauty stores and wellness retailers may not check your full catalogue every day. They need simple reminders about new ranges, back-in-stock items, seasonal promotions, clearance offers and bulk deals.

With JustSell, distributors can create offers and promotions within the system and send email campaigns directly to customers and prospects. The backend CMS also allows website content, offers, promotions and banners to be managed.

This gives distributors a better way to sell: instead of only waiting for customers to order, you can actively promote the right products to the right customers.

Question 18

Can a B2B wholesale platform integrate with an existing ERP, CRM, EPoS or accounting system?

Accepted Answer

Yes. A good B2B wholesale platform should integrate with existing systems such as ERP, CRM, EPOS, accounting, delivery and marketplace tools.

Most FMCG and personal care distributors already have some systems in place. Product data may live in an ERP. Retail sales may go through EPOS. Customer records may sit in a CRM. Orders may come from Amazon, eBay, phone, website or sales reps. If these systems do not talk to each other, admin work increases.

JustSell can integrate with ERP and EPOS systems, supports third-party integrations, and is available in API format. It also includes CRM, a delivery module, reporting and multi-channel order management.

For distributors, integration matters because: it helps reduce duplicate data entry, keeps orders easier to manage, and connects online wholesale with existing operations.

Question 19

How can FMCG distributors manage online orders, sales rep orders and phone orders in one place?

Accepted Answer

FMCG distributors can manage different order sources in one place by using a central wholesale ecommerce backend that collects orders from the website, customer app, sales rep app and connected channels.

Without a central system, orders become scattered. One order comes through WhatsApp, another through a sales rep, another through a website, another through Amazon or eBay. This makes it harder to track stock, delivery, payments and customer history.

JustSell provides a backend where distributors can see incoming orders and manage the web store. Orders from platforms such as Amazon and eBay can fall into the backend when connected. Sales reps can also place orders through the sales rep app.

The benefit is control: your team gets one place to manage orders instead of jumping between messages, marketplaces, spreadsheets and sales rep notes.

Question 20

Is there a wholesale ecommerce platform for FMCG distributors that does not charge commission on every order?

Accepted Answer

Yes. JustSell Wholesale is a wholesale ecommerce platform that does not charge commission on every sale. JustSell uses a fixed monthly subscription model with no sales commission.

This matters for FMCG, health and personal care distributors because margins can be tight. If a platform takes commission on every order, the cost grows as your sales grow. That can become expensive for high-volume wholesale businesses.

With JustSell, distributors can sell through their own branded wholesale website and customer ordering app without paying commission on each order. This helps protect margins and gives the distributor more control over customer relationships.

For FMCG distributors, this is one of the strongest reasons to use your own B2B platform: you can grow direct trade orders without giving away a percentage of every sale.

Distribution built for FMCG & Personal Care

Guaranteed growth or your money back

Zero commission fees

Real people, real support

The challenges facing FMCG & personal care distributors

One platform for distribution, wholesale and retail

B2B ordering portal

Multi-depot distribution

EPoS & trade counter

Powerful apps for your team and trade customers

PriceSave Mini Mart

Sales Rep App

Key features for FMCG & personal care distribution

Trade accounts

Tiered pricing

Multi-Depot Inventory

Barcode Scanning

Route delivery management

Sales Rep App

EPoS integration

Auto-Reorder & Subscriptions

Freedom to use any payment provider

How it works

We learn your business

We configure your platform

Launch & scale

How We Stack Up

Commission Fee

All Core Features

Native Mobile Apps

Account Manager

Wholesale Portal

Multi-channel Sync

ERP/CRM Integration

Custom Pricing

Payment Gateway

Give Your FMCG & Healthcare Customers
Their Own Buying Hub

Book a call with an expert

A branded app for your FMCG and healthcare trade base

Frequently asked questions

Distribution built for FMCG & Personal Care

Guaranteed growth or your money back

Zero commission fees

Real people, real support

The challenges facing FMCG & personal care distributors

One platform for distribution, wholesale and retail

B2B ordering portal

Multi-depot distribution

EPoS & trade counter

Powerful apps for your team and trade customers

PriceSave Mini Mart

Sales Rep App

Key features for FMCG & personal care distribution

Trade accounts

Tiered pricing

Multi-Depot Inventory

Barcode Scanning

Route delivery management

Sales Rep App

EPoS integration

Auto-Reorder & Subscriptions

Freedom to use any payment provider

How it works

We learn your business

We configure your platform

Launch & scale

How We Stack Up

Commission Fee

All Core Features

Native Mobile Apps

Account Manager

Wholesale Portal

Multi-channel Sync

ERP/CRM Integration

Custom Pricing

Payment Gateway

Give Your FMCG & Healthcare CustomersTheir Own Buying Hub

Book a call with an expert

A branded app for your FMCG and healthcare trade base

Frequently asked questions

Give Your FMCG & Healthcare Customers
Their Own Buying Hub