Builders Merchant Trade Counter

Ecommerce Platform for Builders Merchants

A complete ecommerce solution designed for builders merchants. Manage trade pricing, customer accounts, live stock levels, and delivery operations in one powerful platform.

Trusted by businesses worldwide

Newvend

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers Homevalue

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts Limited

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronayne Tool & Machinery

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST ITR

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low Cost Minibus UK

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

VBA

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Newvend

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers Homevalue

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts Limited

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronayne Tool & Machinery

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST ITR

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low Cost Minibus UK

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

VBA

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Guaranteed growth or your money back

We're your dedicated growth partner for builders merchants. If you don't see results after switching to JustSell, we'll refund you.

12%
12%

Zero commission fees

Keep 100% of your revenue. No transaction fees, no hidden charges, no surprises.

Can you help me set up my product catalog?

Of course! I can jump on a call right now and walk you through it.

That would be amazing, thank you!

Real people, real support

Named contact. No bots. No queues. Just expert help when you need it—included at no extra cost.

The challenges builders merchants and trade suppliers face

Managing complex trade pricing, builder discounts, and customer-specific rates across multiple channels

Syncing yard stock levels with online ecommerce orders in real time

Coordinating own delivery fleet for bulk building materials and trade supplies

Handling trade credit accounts, invoices, and flexible payment terms for builders

Complex pricing

Stock sync

Delivery fleet

Credit terms

Ecommerce features built for builders merchants

Our ecommerce platform offers everything builders merchants need to manage trade pricing, customer accounts, and streamline your trade counter operations.

Trade accounts & credit management

Personalised trade pricing, credit limits, and invoicing for builders and trade customers with flexible payment terms.

  • Customer-specific pricing
  • Credit account management
  • Invoice & statement portal

Trade pricing & volume discounts

Set unique trade prices per builder, account type, or volume with flexible pricing tiers for your ecommerce platform.

  • Customer-specific pricing
  • Credit account management
  • Invoice & statement portal

Real-time stock levels

Synchronise inventory across multiple branches, yards, and online stores.

  • Live stock synchronisation
  • Unified pricing & offers
  • Counter & online in sync

Manage your own deliveries

Choose how you deliver. Use your own drivers or integrate with third-party logistics, whatever suits your operations best.

  • In-house or 3rd-party compatible
  • Flexible fulfilment setup
  • Click & collect options

Click & collect

Let customers order online and collect from your trade counter or yard.

  • Online ordering
  • In-store collection
  • Customer convenience

Sales rep app

Take orders on-site with customer pricing, stock levels, and credit checks.

  • On-site ordering
  • Stock and pricing access
  • Credit checks

EPoS integration

Unified system for trade counter sales with real-time sync to online.

  • Live stock synchronisation
  • Unified pricing & offers
  • Counter & online in sync

Invoices & statements

Auto-generate invoices, monthly statements, and account history for trade accounts.

  • Invoice generation
  • Monthly statements
  • Account history

Builder customer portal

Self-service ecommerce portal for builders to view orders, one-tap reordering, track deliveries, and manage their trade account.

  • Order tracking
  • Reordering
  • Delivery status

Mobile apps for your team and builder customers

Empower your sales reps and give builders the ecommerce tools they need to order building materials on the go.

Map
All (24)High ValueDue Visit

Acme Corp

Global Tech Inc

Last visit: 3 days ago

Active

Orders

47

Revenue

$28.4k

Distance

2.3 mi

Today's Route

8 customers • 24.3 mi

On Track

Sales Rep App

Empower your sales team to drive trade sales from anywhere. Take orders from builders on-site, access live stock levels and trade pricing, and view customer history on the go.

Take orders with live stock and instant trade pricing

Personalised quotes based on builder profiles

Interactive map to find and visit nearby trade customers

Track rep targets, orders, and performance

Works offline: reps can take builder orders on-site which automatically sync back to your ecommerce platform when online.

How our ecommerce solution works for builders merchants

Getting started with our ecommerce platform is simple. We handle the setup, configuration, and integration tailored for builders merchants.

01

We learn how you work

We understand your builder merchant operations, existing systems, trade pricing structure, and your goals for growth.

02

We design your ecommerce solution

We configure a fully customized ecommerce platform with trade pricing, customer portals, and integrations tailored to your builders merchant business.

03

Launch & go live

Launch with your complete ecommerce platform, customer app, trade counter EPoS, and delivery management fully integrated.

How We Stack Up

See how JustSell compares to other platforms. No hidden costs, no surprises.

JustSellJustSell
ShopifyShopify

Commission Fee

JustSell

0% Forever

Shopify

2.15–2.9% + $0.30

All Core Features

JustSell

Yes

Shopify

No, paid add-ons

Native Mobile Apps

JustSell

Yes

Shopify

Web optimized only

Account Manager

JustSell

Dedicated agent, calls

Shopify

Chat, email, community

Wholesale Portal

JustSell

Built-in

Shopify

Paid/complex add-ons

Multi-channel Sync

JustSell

Yes

Shopify

Limited/paid sync

ERP/CRM Integration

JustSell

Native

Shopify

Paid apps or API

Custom Pricing

JustSell

Yes

Shopify

Limited/single discount

Payment Gateway

JustSell

Any gateway, no tie-in

Shopify

Shopify Payments preferred

Pricing and features are accurate as of the date published. We encourage you to verify this information with each platform before making a decision.

Book a call with an expert

Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.

Frequently asked questions

Everything you need to know about JustSell for builders merchants

Still have questions?

Visit our FAQ page